Author names: Do They Matter? How to Attribute Content
Learn about the importance of author attribution in content creation and SEO. Discover when and why to attribute content to authors, and gain insights from Google's perspective.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
Balancing Creativity With Caution When Using AI to Create Content
Using AI tools like ChatGPT for content creation can offer marketers the allure of simplifying the writing process, but it comes with risks. To leverage AI effectively, Bethan Vincent has detailed guidelines for balancing creativity with caution.
Site Architecture for Resource & Content Libraries — Whiteboard Friday
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure.
How SEOs and Content Writers Can Work Better Together — Whiteboard Friday
Learn all about how SEOs and content writers can work better together. By working more closely and more effectively, you can create great content that ultimately converts and drives traffic.
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Diversify Your Content Strategy — Whiteboard Friday
Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time.
How and Why You Should Create Informational Content with POVs
Informational SEO content, by itself, only drives traffic. You want your content to persuade your readers to do something. That's where points of view (POVs) come in. In this article, Victor Ijidola explains that by sharing your POV, you're not just providing information. You're providing value. You're showing your readers that you understand their problems and you have a solution for them.
B2B SEO in 2023: What's New and How to Adapt Your Strategy for Success
In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. This blog post aims to provide B2B marketers, SEO specialists, and business owners with the knowledge and tools necessary to create a successful B2B SEO strategy this year and beyond.
Mining for Content Ideas - Next Level
As marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, let’s dig into different ways to use the Moz tools to supplement content strategies.
6 Money-Making Content Formats SaaS Companies Should Prioritize — Whiteboard Friday
In today’s Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats SaaS brand can focus on to drive revenue.
AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)
Now, there are endless ways to use AI for all kinds of tasks, but as a marketer and an SEO, Ann shares the ways you can benefit from it for blogging, social media, and SEO tasks.
Pillar Pages: Why and How You Should Add Them to Your Content Strategy
Content mapping and internal linking are the primary tactics we employed to see massive SEO success from our pillar pages. Read on to learn how to implement a pillar page content strategy for yourself.
How to Align Your Blog with Your Organic Search Conversion Funnel
Business blogging is a good way to achieve “accidental rankings” (those you didn’t necessarily plan for) and discover more search-driven sales channels. And yet, many business owners or marketing managers have no idea what their blogs are ranking for. Consequently, there’s no buying journey set up for anyone who lands on a blog post. Clicks may come, but a blog remains an island. So, how can you include your blog in your overall marketing strategy?
The Authoritative Content Funnel — Whiteboard Friday
In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one.
How to Maximize Your Content — Whiteboard Friday
In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you're developing quarter after quarter, month after month, year after year, is actually maximized for ROI, results, and impact.