Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Today has me thinking on the subject of measuring keyword performance. I'm about to begin a relatively large scale campaign on both the organic and PPC side for a client and have wrestled with the neccessary facts and figures to track in order to have reasonable metrics. Here's a sh...
In reference to a thread at SEOChat on the anatomy of a good keyword by Robert Paulson, I have deleted the specific terms out of one of my own keyword spreadsheets and am offering it for download. You're welcome to re-use this a...
A report from emarketer today - Search Query Keyword Insight - details the results of some research over the pas...
Rarely do I give a colleague praise so publicly, yet Dan Thies deserves it. His efforts are unmatched in the area of keyword research and targeting, an often under-appreciated specialty in the SEO business. Recently, Dan has started a ...
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For many designers & graphic artists, a first experience with disambiguation will be during an image search at a site like Getty One or Corbis. We'll conduct a search for "marine" and a pag...
WordNet is a lexical database (a collection of words) that has been used by major search engines and IR research projects for many years. The database can be accessed through Princeton University's website and even ...
Many in the SEO world have long questioned the neccessity of re-writing dynamic URLs - those that pull content from databases - into static URLs that appear to end with a finite .php/.asp/.html/etc. A dynamic URL is often criticized by search optimizers because of the difficulties search ...