Google Keyword Unplanner – Clickstream Data to the Rescue
Learn how Moz Keyword Explorer uses clickstream data to unravel recent changes to Google Keyword Planner volume data, giving you accurate, steady, and resilient keyword data.
Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
Most Recent Articles on Keyword Research
How to Build a Killer Content → Keyword Map for SEO
You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site.
Should SEOs and Marketers Continue to Track and Report on Keyword Rankings?
Is the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them.
Long Tail SEO: When & How to Target Low-Volume Keywords
[Long Tail SEO] The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable SEO traffic to your site. Dive into core strategies to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy.
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Keyword Explorer Upgrades: New Features, More Lists, and Better Metrics
It's been 5 weeks since Keyword Explorer's launch and in that time, more than 75,000 folks have tried out what is, in my opinion, the best keyword research tool on the market. Today, we're upgrading it further with three of the most requested features since launch.
What to Do When the Wrong Page Ranks for Your Keyword(s)
Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This frustrating situation is more common than you might think. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday.
Sweating the Details - Rethinking Google Keyword Tool Volume
Looks can be deceiving. Take a peek behind the curtain of the Moz Keyword Explorer volume metric to see how sometimes even the smallest features can be the product of extremely detailed processes.
Keyword Research in 2016: Going Beyond Guesswork
Traditional keyword research focuses on discovery, leaving you with a pile of keywords and a lot of guesswork to prioritize them. What if there were a better way? I explore four metrics you can use to evolve your keyword research.
A Step-by-Step Process for Discovering and Prioritizing the Best Keywords
Rand outlines a straightforward and actionable 4-step process (including an array of tools to check out) for uncovering and prioritizing the best keywords for your SEO campaigns.
How Voice Search Will Change Digital Marketing — For the Better
Voice search is poised to create a seismic shift in our industry. Purna Virji is here to answer three huge questions: who's using voice search, how is it different from text queries, and how can you prepare?
Announcing Keyword Explorer: Moz's New Keyword Research Tool
Moz's newest tool - Keyword Explorer - is available today. Read the post for all the details about the powerful new features, functionality, metrics, and data available from this comprehensive tool for keyword research.
Hacking Your Way to 5x Higher Organic Click-Through Rates (and Better Conversion Rates & Rankings, too)
Click-through rate is incredibly valuable, but often overlooked when it comes to optimization. Larry Kim is here to let you in on his secret formula to achieving optimum CTR on content that didn't do so well, with boosted conversions and rankings on the side.
![Does Organic CTR Impact SEO Rankings? [New Data]](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-03-31-002050.png?auto=compress%2Cformat&fit=crop&dm=1617150050&s=02148f7e7f69e324818f707905b98b76)
Does Organic CTR Impact SEO Rankings? [New Data]
Does organic CTR data impact page rankings? Sharing recent research findings, Larry Kim makes the case that RankBrain and higher organic click-through rates are deeply intertwined.
Are Keywords Really Dead? An Experiment
Keywords or concepts? Wondering about what works in the now, Sam Nemzer devised an experiment to discover what the SERPs have to reveal about how Google interprets different yet synonymous keyword phrases.