It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021.
![The Evolution of SEO [Video Presentation]](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-04-15-231203.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618528323&s=9c808376c95894e475209f74c01d0e29)
Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.
There’s never been a tougher year than 2021 for making marketing predictions, but the best local SEO takeaways often come from real-world anecdotes. You’ll find those here today from four local SEO experts, along with Miriam's predictions for the year ahead.
In the last three years, our industry and our world have seen massive shifts. Here are our top takeaways from the 2020 Moz Blog Reader Survey.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Knowing for sure what is going to work for your business, in your space, and at this particular time is a tough task. The only way to find out for sure and stay on top of the changing trends is through testing.
These days, when site owners and influencers are bombarded with link requests, you need to up your link building game. Luckily, there’s a neighboring marketing area that you can learn from: lead generation.
It’s easy to make mistakes, overlook updates, and miss out on opportunities when marketing a business without physical locations. The great news is, there are local marketing possibilities for almost every business type, but you have to know which pathway to follow, based on how the brand you’re marketing operates.
Anthony DeSordi of Brainlabs discusses the various tactics he's seen work incredibly well for his clients and in the SEO industry, and shares advice for increasing productivity and overall happiness with the change of scenery to full-time working from home.
Alexandra shares her insights as the owner of a link building agency so you can better understand which option is the right one for you: to hire an agency or an in-house link builder.
How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.
Based on what they learned over the summer of 2020 in their digital marketing class, five students from the University of Pittsburgh cover the most important building blocks that have helped them see how all the pieces of digital marketing fit together.
2020 has been a busy year for Google My Business. Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic.
Our work depends on sustaining independently-owned local businesses through and far beyond Small Business Saturday. With the right strategy, we can make an impactful effort together.
We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.