Marketing Industry

LiveBlogPosting Schema: A Powerful Tool for Top Stories Success
Christopher Long

LiveBlogPosting Schema: A Powerful Tool for Top Stories Success

When the team at Go Fish Digital began helping a large media company break into Google’s Top Stories for major single-day events, they discovered that one way many sites do this is through the use of a schema type called LiveBlogPosting. Here are there findings regarding what this structured data type is, how sites are using it, and what impact it might have on Top Stories visibility.

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