When (and When Not) to Outsource Link Building
Alexandra shares her insights as the owner of a link building agency so you can better understand which option is the right one for you: to hire an agency or an in-house link builder.
Marketing Industry
The New Best Practices for Native Advertising on Editorial Sites
How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.
How We Became Digital Marketers in Just One Summer
Based on what they learned over the summer of 2020 in their digital marketing class, five students from the University of Pittsburgh cover the most important building blocks that have helped them see how all the pieces of digital marketing fit together.
Top 10 Changes That Impacted Google My Business in 2020
2020 has been a busy year for Google My Business. Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic.
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Supporting Small Business Saturday with 2020-Conscious Marketing
Our work depends on sustaining independently-owned local businesses through and far beyond Small Business Saturday. With the right strategy, we can make an impactful effort together.
The State of Local SEO: Experts Weigh in on Industry-Specific Tactics
We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.
Competitive Advantage in a Commoditized Industry
In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique st...
SEO Is Not an On/Off Switch — Whiteboard Friday
When business is struggling, your company might be tempted to cut back or cut off SEO work to save time and money until things stabilize. Dr. Pete is here with a brand new Whiteboard Friday to tell you why stopping SEO efforts altogether creates more work in the long run, and provide some suggestions on what to do instead.
Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences
People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, North Star Inbound asked people to take their Diversity and Inclusion in SEO survey as part of their ongoing project to study the state of SEO. These are their findings.
How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More
It’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive. Amanda explains how you can earn this type of coverage and its corresponding benefits for your brand.
How Big Is the Gender Gap Between Men and Women in SEO?
Just how big is the gender gap in the SEO industry, and how does it translate to tangible things like pay and job titles? To find out, the team at North Star Inbound mined the data from their State of SEO 2020 survey. Here are some of the things they learned.
Fifteen Years Is a Long Time in SEO
Will Critchlow has been in an introspective mood lately, and it's had him looking back over what’s changed and what hasn’t over the last 15 years in the SEO industry.
Adjusting Paid Campaigns During a Recession
Businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12-24 months. Hopefully, this pandemic cedes faster than that and the economy comes out of our pending depression more rapidly at some point next year. But since nobody can know for sure when that will happen, it’s better to be safe and plan accordingly.
SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday
Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.