![Thinking Beyond the Link Building “Campaign” [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/link-building-caa8312_2021-04-15-232755.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618529275&s=d54a7bb60d22d170ad2dd62837ce4ee4)

Thinking Beyond the Link Building “Campaign” [Case Study]
Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity.