Marketing Psychology

How SEO & Usability Finally Became Friends
Dr. Peter J. Meyers

How SEO & Usability Finally Became Friends

Flash back with me to 1999. You’re a hapless web designer, and you’ve just spent a long day convincing your boss that just because hot pink is his favorite color doesn’t mean it’s the best bet for your financial services website. You haven’t even begun to sort out how you’re going to break it to him that getting good placement on the search engines will mean ...

It's 2007, Do You Know Where Your Users Browse?
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It's 2007, Do You Know Where Your Users Browse?

As a classic film aficianado, I recently became instantly thrilled to learn that Walmart is offering classic film downloads on their site. I was using my husband's Mac laptop at the time, which has Camino, Safari, Opera and Firefox as browsers. I can't remember which browser I was using at that particular moment, but as I eagerly clicked my way through Walmart's website, I was supre...

Simple Strategies for Better Conversion
J

Simple Strategies for Better Conversion

OK, there's nothing the regular SEOmoz reader won't know here but this is actually an (under 400 words) article for a local UK Chamber of Commerce magazine that they were happy to run with for their March 2007 issue - so it's my attempt at raising awareness of the subject locally to my ideal potetial client base whilst garnering a bit of decent PR. I was hoping you guys mig...

Getting Users to Try Something New
Michael Shearer

Getting Users to Try Something New

There is not enough time in my day for me to read about, dabble with, and build all the blog articles, internet-based tools, and web-related projects that I desire; some carry over to the next day, much gets lost to the ether. But, when I get excited about something going on in the websphere, something new and simple, I like to promote its use. For example, not that it’s new, ...

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