Moz News

Managing SEO Campaigns in Declining Industries
Rob Ousbey

Managing SEO Campaigns in Declining Industries

A site's organic traffic may drop because it is performing poorly compared to it's industry competitors, or the whole industry may be suffering from a slow down of consumer demand in that niche. In this post I recommend some metrics that can be tracked to benchmark your site against competitors (independent of market behaviour) and to check the health of the industry. I'll then make suggestions for finding opportunities to slow or reverse the trend of dropping traffic. For the benefit of the time-poor, the post ends with a three point checklist / summary.

What We Believe and Why: SEOmoz's TAGFEE Tenets
Rand Fishkin

What We Believe and Why: SEOmoz's TAGFEE Tenets

At SEOmoz, like many companies, we have a collection of internal documents related to our goals with the business and the ideals we strive towards. A couple years ago, I wrote a post about some of our efforts in that direction, but last year, we authored a document called "The TAGFEE Tenets" that represents more about what we want to be.

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SEOmoz's Venture Capital Process
Rand Fishkin

SEOmoz's Venture Capital Process

In this post, my goal is to walk you through the process we used, the feedback we received and the final results and decisions. Fundraising is a demanding, lengthy, emotionally charged process and something that challenged me personally more so than any other single part of my life in the last 5 years. I hope that by sharing my experience I can help others who start down this road and give you an idea of what to expect. The more knowledge you have, the less fear can hold you up; that’s what this post is here to accomplish.

Track Your MozPoints
Casey Henry

Track Your MozPoints

I’m sure many of you are like me and one of the first things you do in the morning is head to SEOmoz and check out the blogs. Along with seeing the new posts, I'm also always checking out my MozPoints and watching them grow, or shrink sometimes. In one of my past ...

10 Reasons to Submit to YOUmoz
Jennifer Sable Lopez

10 Reasons to Submit to YOUmoz

Have you been thinking about submitting to YOUmoz lately, but you're not sure what the benefits are? Or perhaps you have a killer post in your head but are afraid to take the next step. Whatever the reason is that you've been holding back, I have 10 reasons why you should get yourself in gear and get that post written and submitted!