On-page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.

On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.

On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.

More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.

Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.

On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.

Most Recent Articles on On-page SEO

An Idiot's Attempt to Explain Term Vector Theory, Term Weight, and a Slight Argument for Keyword Density
Adam Henige

An Idiot's Attempt to Explain Term Vector Theory, Term Weight, and a Slight Argument for Keyword Density

On-page SEO

Among the SEO creme de la creme, keyword density is a phrase not even worth re-hashing, but for many, it remains a mainstay in their SEO lexicon. I'd be lying if I said I haven't run my own experiments and seen my own successes in the past with upping my keyword density, despite seemingly "knowing better." I've always had some knowledge of term vector theory, and had an understanding at only the highest of levels, but never actually sat down and tried to walk my math-retired mind through it to truly get it.

Taking a Deep-Dive Approach to Competitive Analysis for SEO
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Taking a Deep-Dive Approach to Competitive Analysis for SEO

On-page SEO

Say you've got a competitor or perhaps competitors that are starting to trump you on the first page where you've been vehemently optimizing your website(s) and building valuable links, and without a seemingly good reason. What is an SEO to do but to start digging? Well, a good SEO digs the basics and an excellent SEO goes much further to understand the demographic, suspected patterns and technical advantages the competitor(s) has/have.

Testing the Value of Anchor Text Optimized Internal Links
Rand Fishkin

Testing the Value of Anchor Text Optimized Internal Links

On-page SEO

We've recently gotten to do (and see results of) some testing around internal links & anchor text and have come to some interesting, if not 100% proven, conclusions. As a disclaimer, SEO testing, whether done in a controlled environment or on live sites, is both challenging to quantify and subject to fair critiques both practically and academically. That said, I feel fairly confident in stating the following findings.

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A Christmas Present for SEOs: 10 Tips to Pick the Low Hanging Fruit
Rand Fishkin

A Christmas Present for SEOs: 10 Tips to Pick the Low Hanging Fruit

On-page SEO

It's very late on Christmas Eve, and I can hear our hosts, my cousin-in-law, and his girlfriend snoring in the next room. Their new dog is curled up on the couch, grumbling and huffing through his wet nose, one eye barely open. Mystery Guest crashed out an hour ago after we finished watching the new Muppets Christmas Special (I love Statler and Waldorf). Here in Ocean Beach, CA, the streets are quiet, the rain's stopped and it's just the sounds of surf and the occasional drunken reveler wandering home from the bars on Newport Ave, filled with Christmas cheer.

Search Engine Optimization is All About the Way a Naive Visitor Thinks...
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Search Engine Optimization is All About the Way a Naive Visitor Thinks...

On-page SEO

This post is mainly emphasized on the simplified process of search engine optimization. In past and at some extend in current trend we hear about maintaining the Keyword density on any webpage. Previously some of the expert gave more importance to the keyword density factor on onpage optimization. But the fact is little bit different.You can take any keyword and then search it in ...

Joomla Users: Stop Wasting Your Link Juice
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Joomla Users: Stop Wasting Your Link Juice

On-page SEO

As we've all learned, controlling the flow of link juice within your site is an excellent way to help promote your higher-quality pages within Google's rankings.One of the best ways to do this is to add nofollow tags to links in your navigation that are for pages you really don't want to waste link juice on. (Privacy Policy, About page, Contact Us, etc)Unfortunately, u...

Headsmacking Tip #4: Use Keyword Variations with Matching Intent Together
Rand Fishkin

Headsmacking Tip #4: Use Keyword Variations with Matching Intent Together

On-page SEO

For this week's tip, I thought we'd quickly run through an issue that, early in my SEO career, frequently confused me (and seems to trip up lots of sites today, too). The concept is simple - given a page that's ranking well for Keyword "A" some folks make the mistake of targeting close variations of "A" on separate pages without good justification. Here's a quick exa...

Information Architecture - A Site Review is Nothing Without It
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Information Architecture - A Site Review is Nothing Without It

On-page SEO

Will and I have a recurring argument about what should and shouldn't be in a site review. My argument has been, and remains that before you can do a proper site review you need to do keyword research, in order to validate that the site architecture is correct. I have been doing a fair few site reviews recently and one thing has stuck out. Yes, almost every site I've ever loo...

Tactical SEO: How Many Terms/Phrases Should I Target on a Single Page?
Rand Fishkin

Tactical SEO: How Many Terms/Phrases Should I Target on a Single Page?

On-page SEO

This one keeps popping up, so I'm taking a short blog post to address it as quickly and efficiently as possible (mostly because I have an SEOmoz board meeting tomorrow, so I need my zzzs). Many SEOs ask themselves how many individual word and phrases are ideal to target together on a single URL. The tough part is - there's no hard and fast answer. The number can be as low as 1 and ...

Title and Description Optimisation - How to Look Good and Keep It Tidy
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Title and Description Optimisation - How to Look Good and Keep It Tidy

On-page SEO

Greetings again from London. In this post I am going to cover the fairly simple process I go through when optimising my titles and meta descriptions for important pages with one dominant term. This process allows me to preview what the SERPS should look like once the page has been indexed and tweak the overall result without having to wait for Google to update. ...