Get Creative With Your 404 Error Pages
One of the recommendations we often make to our clients is to ensure proper structure of 404 pages. We generally urge that at least one or more of the following be included on a site's 404 page:
On-page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.
On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.
On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.
More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.
Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.
On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.
Most Recent Articles on On-page SEO
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Keyword Sprawl: You May Surprise Yourself
I've read more beginner SEO guides than I can count, never really being able to convince myself that I'm not a beginner anymore. One thing that appears in a lot of these guides and lists of "SEO Facts" online is the fact that one shouldn't optimize a page for more than a certain number of terms. This usually ranges between one and three. I agree with this if you have free ...
Combine & Conquer - The Accretive Powers of Joining Pages Together
Just a quick tip tonight, since technically I'm supposed to be on vacation. One great way to help improve some of your rankings on a blog, content site or virtually any domain with lots of pages on similar topics is to eliminate the keyword cannibalization by 301'ing multiple pages relevant to a query/keyword to the highest ranking page. Here's a quick example: For the query - SEO Prici...
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Web Standards and SEO: More Questions than Answers
I recently came across another article about "validation" and SEO. These articles always baffle me because most of what is in them doesn't have much to do with validation or SEO. Even some of the responses in ...
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Landing Page Optimization - Potentially More Rewarding than SEO
As many of our readers here have no doubt seen, SEOmoz was the first participant in Roberta Rosenberg's Laning Page Makeover Clinic. Scott's been hard at work today generating a landing page that helps to meet these criteria and with a bit of luck, we can use Roberta's assistance to ramp up premium me...
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That Settles It...Right? Underscores vs Dashes
“Do not speak unless you can improve the silence” I still see many blogs that use underscores in the URL -- ../this_is_my_postBut from an SEO perspective, we've always been told dashes are the way to go, since older programming languages and PHP use the underscore with variables.. and then there's ...
PageRank, Link Patterns & the New Flow of Link Juice
I'm back home from a day's trip to San Francisco. Despite the 3:30am wakeup time, it was a good day - 8 hours of talking SEO with some very smart, talented people. One of the many subjects we discussed was passing link equity and I think there are valuable lessons to be learned for everyone in the search marketing (and web development) space. Let's start with a look at the typical patte...
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Google's speedy index refresh
A very interesting thing happened to my website after something as "simple" as a server upgrade. On Saturday we upgraded our primary web server to PHP5 and MySQL5. Everything went ok except for a couple phpbb and oscommerce installations.One of these oscommerce installations that went awry was www.footbagshop.com. I spen...
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Increasing the Length of Website Visit ....It's All About The Size
I would not consider myself a “blind man” or a senior who needs the text size on the webpage to be set at 24 points. Yet, I see that website owners forget that it’s a pain in the a** to read web copy … especially if it’s in small text size. One of th...
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24 On-site SEO Checkups For Clueless Developers / Marketers
Although this will seem, to many of you, a very generic list of SEO on-site tips, you may be surprised to see how many SEO consultants and web developers overlook or forget these basic steps when launching a new site. These twenty- four On-site search engine optimisation checkups/tips can assure that any link building / link baiting efforts that will be made will give great results.
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Dear Digg.com: I'm Going to Save You a Million Dollars with Three Lines of Code
Dearest Digg, I couldn't help but notice your site has a small technical issue. It's no biggie, but I think fixing it could save you some money. I'm all about saving people money, just the other day I handed out coupons for a free trial-sized bag of hydrogenized bean-lard-mulch. I know, I'm practically a saint. I noticed ...
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How to Stop vBulletin from Ruining Your Website
In my opinion VBulletin is by far the best forum software but it can create some problems for your website.Most sites work very hard on creating good quality content but once they add a forum the site will attract a lot of user generated content and low value pages.The first thing you need to do is make sure that your directory indexes are set in your htaccess file. This means tha...