On-page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.

On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.

On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.

More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.

Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.

On-Page SEO for 2019 - Whiteboard Friday : No matter the year, this advice from SEO expert Britney Muller will help you to rank.

Most Recent Articles on On-page SEO

Combine & Conquer - The Accretive Powers of Joining Pages Together
Rand Fishkin

Combine & Conquer - The Accretive Powers of Joining Pages Together

Just a quick tip tonight, since technically I'm supposed to be on vacation. One great way to help improve some of your rankings on a blog, content site or virtually any domain with lots of pages on similar topics is to eliminate the keyword cannibalization by 301'ing multiple pages relevant to a query/keyword to the highest ranking page. Here's a quick example: For the query - SEO Prici...

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PageRank, Link Patterns & the New Flow of Link Juice
Rand Fishkin

PageRank, Link Patterns & the New Flow of Link Juice

I'm back home from a day's trip to San Francisco. Despite the 3:30am wakeup time, it was a good day - 8 hours of talking SEO with some very smart, talented people. One of the many subjects we discussed was passing link equity and I think there are valuable lessons to be learned for everyone in the search marketing (and web development) space. Let's start with a look at the typical patte...

Google's speedy index refresh
J

Google's speedy index refresh

A very interesting thing happened to my website after something as "simple" as a server upgrade. On Saturday we upgraded our primary web server to PHP5 and MySQL5. Everything went ok except for a couple phpbb and oscommerce installations.One of these oscommerce installations that went awry was www.footbagshop.com. I spen...

24 On-site SEO Checkups For Clueless Developers / Marketers
E

24 On-site SEO Checkups For Clueless Developers / Marketers

Although this will seem, to many of you, a very generic list of SEO on-site tips, you may be surprised to see how many SEO consultants and web developers overlook or forget these basic steps when launching a new site. These twenty- four On-site search engine optimisation checkups/tips can assure that any link building / link baiting efforts that will be made will give great results.

How to Stop vBulletin from Ruining Your Website
P

How to Stop vBulletin from Ruining Your Website

In my opinion VBulletin is by far the best forum software but it can create some problems for your website.Most sites work very hard on creating good quality content but once they add a forum the site will attract a lot of user generated content and low value pages.The first thing you need to do is make sure that your directory indexes are set in your htaccess file. This means tha...