This tip is probably one of the simplest ways to gain links through conservation. A lot of SEO advice talks about double-checking links that point to 404 pages, as these are lost potential. If a link points to a page that doesn't resolve, it's generally accepted wisdom that the engines won't give any benefit to the domain or any particular page. Certainly, with something around ...
For the four of you who aren't aware, The Dark Knight is a pretty big deal for a multitude of reasons: It was the first movie to film large chunks of the film with IMAX cameras. It debuted on the largest number of screens in cinematic history (4,366). It also debuted on the...
Below is a list of things I've begun to do on a daily basis to help keep my SEO strategy clean, solid and less vulnerable to questionable competitor activities. I can't control what my keyword competitors are doing, but I can sure as hell make it harder for them to F' up all my hard work.Those bastards never sleep. So I won't sleep either.1. Check SERP ...
I was chatting with SEO Hack and Syzlak (the Statler and Waldorf of SEO) when the topic of movie websites came up. When movie studios have a new film coming out, they typically launch a separate, unique website for that film. I played devil's advocate and asked Syzlak why don't studios launch movies on their own domain via a subdirectory (e.g., paramount.com/movietitle). He responded by saying, "if the studio links out to a movie then that domain will rank well, but the studio itself might not pull as high a rank if it had each movie as a microsite or subdomain, etc." Makes sense. Think about it: a movie theater is trying to promote each individual film, not necessarily the studio behind that film. Thus, it's logical to brand the new movie by putting it on a separate website.
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Folks, something just happened, and it was exceptionally tragic. Outrageous. Unheard of. Unbearable. To prevent this same travesty from happening to you, I thought I'd share my experience and give some handy marketing advice while I'm at it (this being SEM Tuesday and all). Okay, let me back up. I was sitting at my desk, minding my own beeswax and deleting 45 spammy YOUmoz entries (...
In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them.Well . . . Eric Enge did another ...
Barbara Ling of Ask Owlbert is a veteran webmaster. She recently commented at my site and as we were trading followup emails, I realized that she was someone with a lot of experience and great advice to share. Thus, this interview. Enjoy! 1) Tell readers how you got started as a webmaster. What was your first project? How did you build it...
Lately I have been reading about online behavioral analysis and have started to realize its potential for advertising. To better understand its power try this simple exercise. Open a new window, go to Google and search “malpractice”. Then right away search “lawyer”. Look at the ads on the right. You li...
A report on the "Natural Born Clickers" (NBCs from now on) was released today by Starcom, Tacoda & Hitwise. The data points to some head-scratchingly bizarre figures about the people who click on paid display advertisements (emphasis below mine): ...
After reading last Sunday's post on seo in pornography, and decided I'd have a bit of fun with it. Whether or not you are willing to promote pornography, there are some absolutely stellar tips hidden away in it's vast, obscure world.Disclaimer: I do not promote pornograp...
http://www.seomoz.org/blog/the-internet-the-ultimate-focus-group...
Every time I research something using classified sites, I'm surprised at two things: Firstly, very few people understand the first rule about writing online advertisements, which has to be getting people to click on the ad. Secondly, it surprises me that even thought I know some of the ads might contain great content, I rarely click on ads that are badly worded. Surely I've been doing this long en...
It's the second of January and those of us in the United States are already pretty tired of hearing about November's Presidential Election. I'm sure the rest of you are, too. The world of social media is already flooded with stories about the U.S.'s political dramas and I can only imagine that if you're in any other country, today's offerings at Reddit might not interest you all that much. Current...
Bryan Eisenberg pinged me this week and asked if SEOmoz would participate in their latest contest - "My Hyperlink Can Beat Your HyperLink." It's not just fun, it's participatory, engaging, and incredibly valuable - both from a learning perspective and for the winner. Here are the details: ...