Congratulations on making it halfway through building this SEO Strategy document with me! Do you feel your value as an SEO rising? If you’re jumping into the 8 Step SEO Strategy here in Step 4, or just need a recap, you can find the previous three steps here: Step 1: ...
If you’ve labored through building out categorized keyword lists in Step 2, you’ve done a lot of the grueling work for your SEO strategy. Give yourself a pat on the back (or more realistically, go get yourself a beer. I’ll be right here when you get back). You should als...
Step 2 isn’t groundbreaking stuff, but it’s approached in a slightly different manner in order to use and abuse further in our strategy document. It’s your regular keyword research broken out into categories for segmentation and prioritization, and we’ll use that for prioritizing and determining gaps and opportunities in Step 3 and for competitive research in Step ...
I've long opined to friends and co-workers that two of my personal passions, cooking & SEO, are deeply related in some mystical, cosmic way. Cooking is familiar to everyone. There's a process for each recipe, a uniqueness to each dish and both an art and a science to coaxing perfection out of raw ingredients to make them better than the sum of their parts. So too it is with SEO. SEO...
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In many ways, SEO has always been entwined with conversion optimization. Rankings and traffic metrics may often be in the foreground, but the implicit understanding is that SEO is all about winning more customers.But a funny thing happened on the way to the checkout—or lead acquisition, as the case may be.Two disciplines evolved independently, SEO and conversion...
The hot topic of the moment on SEOmoz right now is “return on investment” – a term in the scope of this site specifically revolves around measuring the worth of your marketing efforts. ROI is an easy acronym to throw around and sound smart with your boss or clients. Frankly it may even be easy to promise better ROI than you competitors because everyone measures it differen...
First off, apologies for my absence from the blog these past few days. It's been an incredibly busy time, trying to wrap things up before I leave for San Diego over the holidays. So much for a December lull... In this post, I'm going to try tackling a lot of the recent trends we've been observing from the engines and talk about my personal perception of what's to come over t...
So, I have been reading SEOmoz for quite sometime now and I thought I would break up all of the online topics with a little swig of offline marketing. For those of you who own your own web business or maybe you're in charge of the overall advertising strategy for someone elses, here are a few realistic, proven ways you can drive new customers to your website and/or business. &nb...
Selling is hard work. It sucks time and energy from both seller and buyer. Both engage begrudgingly in the act to fulfill a need. If you've been reading SEOmoz for a while, you can probably feel my personal allergy to "sales" as a process and to "selling," even when that's what I'm supposed to do. It causes discomfort to be on the pushing or receiving side of sales and over ...
I've seen a few articles recently, on YouMoz and elsewhere, extolling the benefits of originality in SEO. And I think it's time to set the record straight: in the vast majority of cases, if you are doing something none of your competitors are doing, you are wasting your time and your client's money. The Case Against Originality SEO is going corporate. Big companies are do...
The search engine optimization process can sometimes be mistaken for a singular, sprint-to-the-finish project, when in fact, it's more like a marathon. Searchers rarely ever convert on the first click and thus, SEO campaigns that merely target a few popular keywords and call the task finished may be fooling themselves. I made this handy chart to help illustrate the issue:...
The word 'incentive' is defined as a ‘positive motivational influence’. The purpose of this post is to explore the different kinds of user behaviour that can be encouraged with incentives. Although this will hopefully include links as a helpful byproduct, the advice focuses more on increasing user interaction and engagement.
So you may have noticed that Adobe are looking to buy Omniture for $1.8-million. Ridiculously interesting news for creatives! Hugely exciting for web analysts! For SEOs? Not the most mindblowing thing ever to happen...BUT - that's not what this post is about. It IS about Adobe though, and more specifically it is a quick case study in missed SEO opportunities (commonly known as 'F...
A few months ago, I made the dreaded transition from working for a small startup which composed of roughly 7 people to a major corporation which employs over 20,000 people nationwide. This particular corporation had absolutely 0 SEO or SEM initiatives set in place and were looking to get a good jump start on boosting up their online presence. I found that there are many pros and cons to wor...