The ultimate SEO factor: the human factor. I was lucky to attend the ProSEO Training Days by Distilled/SEOmoz in London on the 25th/26th of October. It was a wonderful occasion to see so many things recapped, that I have read in blogs, forum and chats; to learn some new things about SEO and to finally meet the people I talk with (too much?) online.
We see a lot out there on cutting-edge search engine optimziation in terms of technology, methodology, and strategy. And there is no doubt that those are all essential aspects to successful SEO. However, there's a lot less about some good old-fashion concepts that also work great in the world of search. While SEO is many parts technical, some parts creativity, and a bunch stra...
Can You Admit Failure? This is a topic close to my heart. I remember interviewing for several sales related job positions when I got discharged from the Navy. One of the most important questions every one of them asked was, “how do you handle being rejected?” In sales, being rejected - failure - is part of the job. If you can’t take that ...
Today I'll talk about one of my favorite topics, Conversion Rate Optimization (or CRO), and how to convince your organization to start doing it.
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As with that other program, the first and most critical step is admitting you actually have a problem. So go ahead. Shout it out loud so your coworkers can hear: “My name is Earl. My conversion rate sucks, and I can't stop sending expensive PPC traffic to my homepage.” Feel better? You should. You just ...
One of the most common questions we receive here at SEOmoz is "What's the best way to learn SEO?" There are many ways to answer, but in this post, I'm going to cover the responses I give most often and those I've seen have the most success. But, before I describe each of these, it pays to understand that not all learning methodologies are the same in style, substance or where the...
Jason Cohen recently authored a post on A/B testing that deserves both broader awareness and a deeper dive. Most of us in the online marketing world are aware of the power A/B tests can bring through improved click-through, sign-up and conversion rates. Getting a higher percentage of visitors to a page to take a desired action is power...
My friends, you’ve made it. You’ve sat through over 10,000 words I’ve shoveled into these SEO Strategy posts (so far), and for that you deserve a serenade. This serenade calls for a nice glass of wine (preferably a good Tokaji to go with the music) and a comfortable seat while we w...
We have all been there once or twice, maybe a few more than that even. You just launched a site or a project, and a few days pass, you login to analytics and webmaster tools to see how things are going. Nothing is there. WAIT. What?!?!?!
You know the client. The one that really needs your help. The one that gets pumped when you explain how keywords work. The one that has an image file for a site. Or maybe the one that insists that if they copy their competitor’s title tags word-for-word, they’ll do better in search results (I had a product manager mak...
First off, just to clarify, this post is a discussion about white-labeling your e-commerce business in a number of ways and the possible SEO ramifications of this, rather than white-labeling SEO services. What's all this white-labeling stuff then? A white-labeling is a site which sells your products directly but under a different domain, brand...
Turn your computer up. Now go here and play this song. Ready, Creator? We’re going to create the heart and soul of your SEO Strategy masterpiece right here, right now. Large black coffee advised. If you’ve been following Steps 1-5 you’ve been tak...
Conversion rate optmization - the practice of improving the quantity of visitors who take a desired action on your site - has been a hot topic this year. There's both an art and a science to the process of turning browsers into buyers and drive-by readers into email subscribers, Facebook fans and Twitter followers. In my opinion, no marketer should be engaging in this work without having read R...
Let me start by asking you this. What makes your site: Different? Remarkable? In competitive landscapes these are very important – no – absolutely necessary questions to ask yourself. Now that we’ve gone through ...