Working as an in-house SEO strategist for a small business forces me to get "scrappy" every day with tools and techniques. I'm constantly on the lookout for an opportunity that can help my company market to broader audiences for less money. Here's how to set up your Twitter Cards for free!
If you've so far neglected the advertising and marketing opportunities on Reddit, you're not alone. Reddit ads can be a tough nut to crack, but handled correctly it can become your secret weapon, and I'm here to show you how.
For the last three years I've constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they're doing. Here's why.
Facebook advertising, post boosting, PPC, and even print advertising. How are you deciding where and when to do these? That post your just “boosted”, how did you decide who is going to see it? Sure, you can pick some demographic info about people, pick some interests they already have, and a lot of other “narrowing” it down options. But what about the geographic component?
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The Christmas period can be make-or-break for many in the retail business, regardless of whether they are online only, or also have a presence on the high street. As marketers, we should all see it as our duty to try and have as much of a positive impact at this time of the year for our clients or our bosses and by encompassing as many forms of Online Marketing into your strategy as possible, you’ll have the best chance of doing so.
Black Friday: Thanksgiving’s Annual After-Party. It’s almost here--the shopping party that consumers have been waiting for since last Christmas! As the unofficial opening of the holiday shopping season, the Friday after Thanksgiving or “Black Friday” is hands-down THE most promoted day of the year.
After analyzing a billion dollars of annualized AdWords spend, Larry Kim shares his top five SEO insights and strategies gained from pouring over all that paid search data, and outlines how you can use them to better understand trends in organic search.
It's the New Year and I can guarantee there will be a ton of new people at my gym this week ready to work on their resolutions (and generally getting in the way ). In SEO, some resolutions might include working on personal sites (I might have a few abandoned sites...) or writing more blog posts. Resolutions have never really worked for me though. So instead of giving you SEO resolutions for 2011, I'd like to inspire some exploration in the New Year when it comes to your search marketing campaigns.
It's that magical time of year when all of us who foolishly assumed the mantle of clairvoyance last December check up on our abilities and repeat our arrogant presumption again. Not surprisingly, something compels me to try again, despite the odds, but I am feeling a bit whimsical tonight, so let's make a game out of the prediction practice. For each prediction (mine and others), w...
Many years ago, one of the search marketing industry's early great minds, Mike Grehan, wrote a seminal piece that's been referenced and influenced ever since - Filthy Linking Rich. Mike's point was well encapsulated in a few sentences: The Mathew effect, when applied to networks,...
The process of launching a new website is, for many entrepreneurs, bloggers and business owners, an uncertain and scary prospect. This is often due to both unanswered questions and incomplete knowledge of which questions to ask. In this post, I'll give my best recommendations for launching a new site...
In an ideal world, client prospects would be knocking on your proverbial Internet door begging for you to help them with SEO. Money would be flying at you from all directions. You would have your choice from amongst the best, most prestigious j...
The race for governor positions across the US is on, and in California it has been a hotly debated race between Republican ex-eBay CEO Meg Whitman and Democratic mediocre-record-producing Jerry Brown. I'm going to vote for a California governor this Tuesday, and while I was doing my research on the candidates, I can't help but to notice how they're doing in search & social. So I poked around in some data, and here's what I've found about what people want to know about our California candidates and how well they're addressing their audiences through search & social channels online. PEOPLE L...
Imitation is underappreciated in today’s business world (and, as we'll later see, in SEO). For example, did you know that: - Coca Cola imitated RC Cola in replicating its diet cola product - Visa and Mastercard imitated the credit card concept from Diners Club - McDonalds took the fast food chain concept from White Castle T...