How to Know if a Prospect is Ready for PPC
If your agency provides PPC services, one of the best answers you can add to your repertoire for discussions with prospects is "not yet."
Online Advertising
The Alleged $7.5 Billion Fraud in Online Advertising
Online advertising is often based around the idea of an "impression," but few of us actually know what that means. We assume it means some sort of interaction with a human being, but as it turns out, we're quite wrong. Today we dive into some staggering statistics with Samuel Scott.
How to Choose a PPC Agency
Many marketers are looking deeper into PPC, but are struggling with how to find the best help. Many end up with agencies that aren't a good fit for their organizations. This post helps make sure you're keeping the right things in mind.
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A Simple Guide to Overcoming Ad Blindness for Publishers
Ads don't do your brand much good if no one sees them. That's why it's important to understand how readers view them, which allows you to optimize the ad and the content they're a part of for greater performance.
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Stop Bidding on These Brand Keywords in PPC
What's your stance on bidding for brand keyword terms: Always? Never? No matter where you fall on the spectrum of opinions, this approach will likely open your eyes and help you put more money in your clients' pockets.
Wait, Paid Media Investments Can Yield SEO Value?!
Investing in advertising can lead to substantial return through organic channels. In today's Whiteboard Friday, Rand walks us through how that works.
Everything You Need To Know About Sponsored Content
Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.
Getting Started With Paid Promotions
Paid promotion is a crucial part of any holistic digital marketing strategy. By using the range of paid online promotion and advertising tools available, we can take more comprehensive control in presenting the best user experience throughout the funnel, delivering the right content, at the right time, to the right person. Here's how to get started!
Developing Innovative Content: What You Need to Know
Most of the time, we're building content that communicates: ideas, stories, news and guidance – you get the idea. But what about when content needs a little extra punch to grab your user's attention? Richard Baxter explains.
How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!
Working as an in-house SEO strategist for a small business forces me to get "scrappy" every day with tools and techniques. I'm constantly on the lookout for an opportunity that can help my company market to broader audiences for less money. Here's how to set up your Twitter Cards for free!
The Advertiser's Guide To Surviving Reddit
If you've so far neglected the advertising and marketing opportunities on Reddit, you're not alone. Reddit ads can be a tough nut to crack, but handled correctly it can become your secret weapon, and I'm here to show you how.
Why Every Business Should Spend at Least $1 per Day on Facebook Ads
For the last three years I've constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they're doing. Here's why.
How I Made $13,490.50 With Adsense Last November
Black Friday: Thanksgiving’s Annual After-Party. It’s almost here--the shopping party that consumers have been waiting for since last Christmas! As the unofficial opening of the holiday shopping season, the Friday after Thanksgiving or “Black Friday” is hands-down THE most promoted day of the year.
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5 SEO Tactics to Explore in 2011
It's the New Year and I can guarantee there will be a ton of new people at my gym this week ready to work on their resolutions (and generally getting in the way ). In SEO, some resolutions might include working on personal sites (I might have a few abandoned sites...) or writing more blog posts. Resolutions have never really worked for me though. So instead of giving you SEO resolutions for 2011, I'd like to inspire some exploration in the New Year when it comes to your search marketing campaigns.