Penguin 4.0: Was It Worth the Wait?
After almost two years of waiting, Google has announced Penguin 4.0, now in real-time. How big was the impact, and what's going on with September?
Search Engines
Understanding how search engines work, Google in particular, is important when working in SEO. The basics of crawling and indexing are amazingly useful to understand if you want to rank your own content.
Additionally, Google updates its algorithm several times a year. Understanding the more significant updates, and how they work, can help you to craft content and SEO strategies that are up-to-date.
We've written extensively about how search engines work, and included some of the top resources here. You can also browse the latest posts on search engines from the Moz blog below.
How Search Engines Work : New to SEO? Start with the basics of how search engines operate with our free beginner's guide.
Search Engine Ranking and Visibility : Learn the fundamentals of how search engines rank content on search engine result pages.
Google Algorithm Update History : A complete history of Google algorithm updates since 2000. This includes important links and references for understanding how Google works.
How Search Engines Value Links : Search engines work off a number of signals, but two of the most important are content and links. In this video, Rand Fishkin explains the basics of link evaluation.
MozCast : Is Google updating it's algorithm as we speak? MozCast is the Google algorithm weather report, so you can see how much Google results are changing each day.
Most Recent Articles on Search Engines
How to Appear in Google's Answer Boxes
Featured snippets are here to stay, and they're proving to be an important goal in the never-ending quest for rankings. In this Whiteboard Friday, Rand explains the 3 types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.
Should You Implement That New Google Feature?
Not sure if you should implement the newest feature that shows up in the SERPs? Confused about how to sell things internally to your boss? From my years of experience in digital marketing, this is the grid I use to think through the opportunity cost or advantage of implementing something new.
Google Is Grouping Keyword Volumes - What Does This Mean for SEO?
Google Keyword Planner recently saw a disappointing change: Keyword volumes are being lumped into large ranges that don't offer near the detail we had before. This post explores what that means for your SEO work.
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The Two-Part SEO Ranking Model: Let's Make SEO Simple
It may be tempting to look for an easy answer when it comes to ranking, but both research and Google itself say links and content are the biggest factors involved. Would your SEO improve if you focused with greater effort on a simplified two-factor algorithm?
Case Study: Why it Makes Sense to Optimize Your Site for ‘Near Me’ Searches
Have you updated your website's content to take advantage of ‘near me’ searches? Case Study: Why it Makes Sense to Optimize Your Site for Searches
Google's Future is in the Cards
Google's card-based design tests go well beyond aesthetics and represents an evolution in their approach to search. I use many examples to tell the story of what cards mean for search.
Making Sense of Google's Updates in Local Search
As Google rolls out change after change to local search, how can you be sure your strategy is heading in the right direction? Join the discussion online.
Google Keyword Unplanner – Clickstream Data to the Rescue
Learn how Moz Keyword Explorer uses clickstream data to unravel recent changes to Google Keyword Planner volume data, giving you accurate, steady, and resilient keyword data.
How to Get CDNs to Play Nice with SEO
Does a Content Delivery Network make sense for your brand?
Wake Up, SEOs – the NEW New Google is Here
From parsing and indexing optimization, to semantics and structured data, to the opportunities of personalized search, Gianluca uses evidence from Google's actions, statements, and patents to help you craft a future-proof user-first game plan.
301 Redirects for SEO: Google Removes the Penalty
Last week, Google blew our minds when they said 3xx redirects no longer lose PageRank. Cyrus is here to give you the low-down on what this means for SEO.
Ranking #0: SEO for Answers
Featured Snippets have increased 5X since their launch two years ago, and are here to stay. Find out why they represent a real organic search opportunity and how to put them to work for your sites.
HTTPS Tops 30%: How Google Is Winning the Long War
In the two years since Google's first HTTPS update, the adoption of HTTPS keeps going up, recently topping 30%. Is Google winning the long war?