I've recently been tasked with managing our PPC campaign and working with Jeff on tweaking our landing pages in order to increase our Premium Membership conversions. This week at PubCon I attended as many conversions, PPC, and landing page-related sessions as I could to see if there were any tips or tactics I could pick up. I'd classify myself as someone who knows more than the basics about PPC an...
I'm typing this as I'm sitting at the departure terminal for my trip back home to Seattle. Its been quite the week, and I'm definitely feeling a bit fatigued, but saying this trip was "worth it", would be an understatement. This is my second time in Vegas, but first time out to a SEO convention. Being a developer I am often a bit clueless about who most of th...
Last night SEOmoz hosted the much-anticipated Search Spam party (much anticipated by Rand and Gillian, anyway, who have been skipping around the office like giddy little school girls the past couple weeks). Held in the room opposite the Google Meet the Engineers mixer (how very ...
I don't know what it is about this town, but things work very differently here. I've been getting little sleep and not eating very much (aside from a trip to the Bellagio's buffet where I ate myself sick) and yet I feel fantastic. They say casinos pump oxygen into the gambling halls and bars in order to keep you awake and alert and spending money. Whatever it is, it works. This morn...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Being a developer, I tend to be drawn to the sessions here at PubCon that have more of a product creation and development feel. The search marketing sessions are good too, and I attend them over the entry level developer sessions, but when I go to a session my takeaway is how what I've learned can make me a better developer. Fighting lack of sleep, I attended the Local a...
Please excuse the post's title. It's been a long day already and I'm terrible at writing titles at the best of times. From the nineteenth floor of the Wynn in Las Vegas, my fried brain decided that an off-topic title for an on-topic piece was just fine. Most of you know why we're here. It's Pubcon. This conference marks the first time I've been "back" to an industry event,...
I'm going to blatantly copy my fellow Linkbait and Viral Marketing presenter Ciarán and post my slides and notes here for you guys. What can I say. Imitation is flattering, isn't it? And the posts are a good idea: it means that you all get to hear what I said about all the slides and you don't have any irritating PowerPoint presentation to download. Because I know you all secretly ...
This weekend, Mystery Guest, myself, Vanessa & Todd all hopped a flight from Seatac up to Edmonton, Alberta at the request of our dear friend, Ken Jurina. Ken's companies, Top Draw & Epiar were celebrating not only their combined 21 years in business. At 32, Ken's been able to achieve amazing things - I've written...
In a couple of hours, I'll leave for Heathrow after attending the inaugural SMX London and speaking on my first session, Linkbait and Viral Marketing. And only twelve hours after I'd finally aclcimatised to the eight-hour time difference between Western Europe and the U.S.'s West Coast. That's a tough one to get used to. I did everything in my power to stay awake upon arriving in London, including...
On Thursday and Friday of this week, Gillian and I will be attending SMX London - the SMX conference series' second European station. As opposed to the three conferences I've attended in the past (Pubcon 2006, SES New York 2007 and SMX Seattle this past June), I'm going to be taking part in a panel in London. I've mentioned this once before, but as I'm leaving tomorrow, things are about t...
I’ve been living in the US since 1999 but I was born in Buenos Aires, Argentina. Every time I go to Buenos Aires I lose my routine of being online almost 13 hours a day. I miss the internet connection but I am able to enjoy other things like family, food, friends, and good weather (I live in Buffalo, NY, so ima...
I'm back in Seattle after a short trip to NYC for SMX Social Media. I live-blogged a couple of sessions on Tuesday and tried to live blog the "Evangelist - The Marketer's Role...
After a quick break, we're back at SMX Social Media with "A Marketer's Guide to Social Bookmarking & Tagging." Guillaume Bouchard from NVI is up first. He starts off with his token in-joke for French speakers. People laugh (in French: "hoh...
Having just wrapped up my presentation for Linkbait: Chumming for Traffic on Social Media Sites (I linked to Vanessa Fox's session coverage on Search Engine Land in case you want a recap), I thought I'd turn the tables and live blog Extra! Extra! The Social News sites. (Side note: My allergies have been a pain in the ass e...