From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
BACKGROUNDRecently I've been bombarded with a slew of SEO tools and thought it would be best to share those here and see what experiences others have had. This list, of course, is not a complete list of such tools / services, but these are the ones I have seen most recently. Morever, I have not used all these tools / services so anyone who has, feel free to share you...
If you are involved with internet marketing for more than five minutes you will inevitably hear someone preach about the power of Digg. It is funny how hard people work for their 15 minutes of fame. Yes, if you make it on the homepage your website will receive hundreds of thousands of views in a single day. Yes the links it provides will help your search rankings. And yes the ...
Here's the deal: I build links. I build a lot of them - tens of thousands every month. How do I do this? I create fun online quizzes and then provide HTML code with quiz scores that bloggers and website owners can embed on their own sites. A good example is this widget, which tells you if you talk too much in your blog, or ...
I really like YouTube. It is brilliantly easy to use, almost universally accessible and unparalleled in its ability to popularize creative and funny people. YouTube is single handedly responsible for causing an irreversible drop in world productivity while simultaneously bringing countless amounts of joy to average people. It...
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For today's Social Wednesday, I thought I'd share an interesting case study. My boyfriend works for Payscale, a salary and compensation information website (hey, he's my boyfriend, so I gotta throw them a good link). One day while I was at work, Jason (aka Manstery Guest) IM'd me and told me about this neat...
DISCLAIMER: This post is NOT written for SEO professionals, so Mozzers will probably find nothing new here. Rather it is an exercise in explaining some basic concepts of Social Media Optimisation to Joe Public. There's a lot of simplification there, but I strongly believe that SEO and Search Engine algorithms should be something you can explain very simply to clients, ...
Yesterday, I was arguing with my friend about the existence of one sight or sound that is universally funny. He argued that since different cultures find humor in different things, there couldn't possibly be one example of something that is funny to everyone. Unconvinced, I started searching for the holy grail of funny. Immediately, I went on YouTube and starting browsing my favorite videos. Event...
I don't watch much television. It's silly really. I bought a big flat screen HDTV DVR OMG WTF television before I could really afford such things and I only regularly watch two shows. Tonight, one of my two shows will go off air for the last time, leaving me with only American Idol, which I encourage you all to link to from now on as American Idle (and al...
An Idea can change the world.But internet is a funny place – so many great ideas and start ups failed for so many unknown reasons. So...
Like most SEOs I know, I have a couple of sites that act as my side projects. They aren't monetised and I plan to keep them that way: I like to keep an eye on it for the purpose of experiments. By this I mean that I like to mess around with them and if one of them drops completely from every search engine, loses all of its PageRank and its server catches fire, it doesn't matter all that much....
Feb 17 2:00PM – In preparation for our product launch at SMX West, I came up with the idea of writing famous Google bombs on a T-shirt as a promotional giveaway. The idea was simple and funny—and, admittedly, only makes sen...
Caught during a moment of extreme moral ineptitude on Saturday, I did the unthinkable. I signed up to Twitter. I felt like a fourteen seventeen year old who's been thinking about sneaking into the parents' booze cabinet with her friends and finally makes the decision to pick the lock. I felt bad immediately, especially given ...
On March 04, 2008, the internet community saw the culmination of the world's most successful video marketing campaign. With 80 million views in 2 months, Clarus Bartel's homemade music video dethroned the Evolution of Dance as the most viewed video of al...
I visited the Technology for Marketing and Advertising 2008 in London earlier this month and attended an interesting seminar with Blake Chandlee, the Commercial Director of Facebook in the UK.He started by regaling us with some pretty impressive user stats, and then took us through the advertising options on Facebook. He started out with Facebook Ads. Now, when I first starte...