From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
Yesterday, as I was checking stats of a website that I manage, I decided to take a closer look at the bounce rate and percentage of new visitors. The bounce rate wasn't hateful (39%), but could definitely be improved. Realizing that this site gets lots of StumbleUpon traffic, I wondered if the (higher than desired) bounce rate could be due to random traffic from SU. Fortunately,...
Social Media seems to be current "happening thing". Everyone is asking the questions - "Are you on XYZ?" (XYZ being replaced by the newest social media network) and "How many profile have you got?" It's all the bandwagon effect. You jump in because your friend already has. Otherwise you don't really bother. But apart from all the hype,...
"Avoid tricks," Google says, "intended to improve search engine rankings." Of course, they don't mean it, or else we'd all be out of a job. When we explain what we do to people, we tend to use words like "tactics", "methods" and "strategies." The Search Engine Strategies Conference and Expo is currently taking place in London. Search Engin...
Here is my current theory on Viral Marketing:The whole point of "social media marketing" is to get people to promote your site by tagging it so other people will look at it too. Getting people to spread your info/promote your brand is a very basic definition of viral marketing (word-of-mouth, not actually new). You don't have to have write a blog or build a website o...
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Disclaimer: I work for a company called SEOmoz. Its There is absolutely nothing wrong with making up new words for something that, as it stands, can't be properly named or described with existing language. Quite simply, this is how languages evolve and grow, and it would be tough to name everything with words that already exist....
Preface Though it is yet unwritten, my follow-up to the test I proposed on whether Google can count thumbs has been much on the forefront of my thoughts, and ever changing. Many people are adding information to this concept that I'd not yet thought of. Many people agree with me and many more...
Does SEOMoz's Thumb system hold any weight with search engine rankings? On SEOmoz, if a blog post, a Youmoz post, or a comment had a greater number of thumbs as another identical post/comment of equal real world or "human" value, would the search engines know? Would they care? Wow, that's kind of a mouthful. Basically, does gi...
For those of you unfamiliar with the hissy fit going on over at Digg the past couple weeks, I point you to Tamar Weinberg's handy recap. In a nut shell, Kevin Rose (Digg founder who really needs to be featured on this site) announced some algorithm changes o...
There has been plenty of discussion about the stories that become popular on Digg. However, these posts don't actually help the submitter that much. Do 'Microsoft' stories hit the front page frequently because there are a lot of stories submitted about Microsoft or because Diggers love Microsoft?I think it is much more useful to look at the statistics behind what does a...
If you've ever had a small to medium sized website have an incredibly popular outing at Digg, the following story is probably quite familiar. Many months later - seven, in this case - the referrals from Digg, whilst having dwindled to very few, keep rolling in on a somewhat regular basis. You didn't think much of it, because you'd become accustomed to seeing that page or those pages get Digg, Stum...
While this is not meant to count as our weekly social media post (Wasabi Wednesday, if you will), I'm pleased to set free our newest directory. Added to our Premium Content, the Social Directory is lists social media sites that can help you accomplish one of three things: allow direct outbound links, provide profiles that rank well in search engines, or serve as great places to promote link-worthy...
Aditya Mahesh from BlogOnExpo, an online blogging & web conference done through video and podcasts, asked us to contribute a segment on social media. Last week, Scott and I took nearly an hour of filming time (and Scott contributed many hours of editing) to create a 15 minute long presentation on the principles of social media marketing: ...
Initially, I was going to wade through all of the nominations for this year's SEOmoz Web 2.0 Awards before writing a blog post about them. Currently, I've only made it through two thirds of the entrants and I can't take any more, at least for a little while. Over a year ago, people were predicting the imminent death of "web 2.0" companies and yet the companies soldiered on.
The British consumer organisation Which? has released the results of an independent assessment which lead to it naming Bebo as the 'best social networking site'. The test was based on factors including:ease of setting up and using the site, the range of features, and the way the site...