From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
In just over a week I will be making my speaking debut at an industry conference. I'll be speaking at the a4u Expo in London, which is aimed at affiliate marketers, but is also twinning with SES to cover search. My particular session is on social media/networks and how they are being used by brands to drive sales (my co-speaker will be looking...
When google does something new, or even if there are rumours of google introducing something new, I get this weird mixture of goose pimples and butterflies in the stomach. And those who know me, know how addicted I am to all things facebook – I would love for it to be an all encompassing application – in fact I think facebook should have its own unique browser &n...
Recently this well known guy wrote this post. Its kinda like a very friendly outlook to what else you can use Google for. I must admit, in the past I have typed in telephone numbers into Google, if I received a dropped (missed) call and if they looked suspicious – saved me a few quid because some of them turned o...
Before Google Reader came on the scene I visited SEOmoz daily. I was a voracious reader and an active commenter. I spent too much time here and kept returning multiple times a day to see if new comments had been posted. I was part of the conversation and it was grand. Then, Google Reader bit my neck like a Buffy rerun and transformed me into a lurker. Suddenly the posts were coming ...
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Now now… don’t get me wrong. I do love facebook – and all its brilliant applications and gossip value (word of mouth for the posh ones…). But…How many of us join various groups? I know I do – quite a few. I flit in and out of quite a few and stick to the interesting ones, more often than not events groups. But I believe that FB would be an ex...
While I've only been involved in web development and SEO for three years, I've been participating in online communities since 2001. Over the last six years, it's been my privilege to help build and moderate a few online communities. I've learned a lot about the way people think and behave online and picked up a few helpful bits of information--and fortunately, I like...
Rand, how on earth do you expect me to complete any solid keyword research when you assign me a task that involves Facebook? Luckily, you asked me to review the most successful (and most useful, as they're not necessarily the same thing) Facebook applications. I'm one of those people who have shied away from adding applications to my Facebook account because I remember when Facebook was like a ren...
Yesterday, I received an email from Christ Bennett at 97th Floor, telling me about an awesome tool they were due to release tomorrow (now today, obviously), that lets you tell how many times a page you're currently viewing has been submitted to / voted upon at the four biggest social media services. However, far from being just a Firefox toolbar extension, the tool also shows up on Digg, Reddit, S...
I find myself in Montreal, Quebec this week, spending time with my old friend, Guillaume Bouchard of NVI and some new friends frmo an organization called Alliance numériQC (French only, sorry Anglophones). Guillaume and I got to chatting over dinner about the new version of Digg and the more prominent version of the social li...
Gary Price of ResourceShelf dropped me a line last week with some links to very cool content repositories on the web that have recently opened up or expanded. Browsing through a few of these got me thinking that the sheer amount of information available from non-profits, organizations and government entities could make for some very powerful viral mate...
Everyone wants the latest version of what already works. We had The Web (let’s call it Web 1.0), but it wasn’t good enough, so we came up with Web 2.0. SEO has been successful and continues to be successful for those who understand it, but it’s apparently not good enough. So now we have "SEO 2.0" being pushed, which is supposed to be to SEO what Web...
While most of the search world is partying with Rebecca attending sessions at SES San Jose, some of us have been working away at our computers as though the biggest search function wasn't going on two states away. It's actually kind of awesome to be in such a quiet office, and it's equally pleasant not to have to pander to Rebecca's dislike of certain food groups when we ...
Reaching into the worlds of economics and statistics, I'd like to share a way to measure the health of online communities: This all started sometime around 2001 -- I originally heard of the Gini coefficient freshman year in college during one of those massive lecture courses of Economics 101...
When I'm not furiously writing PHP here at SEOmoz, I built and now maintain the online music store TuneShout.com. It's a pretty small operation right now, but basically we let artists sign up themselves to give away and/or sell their music on our site, while we collect a small royalty. The site also have a large social component where artists' and...