From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
When it comes to social media websites, the long tail theory breaks down a bit. We'd expect, in a standard long tail curve, that the pink area represented more demand and value overall than the blue area. However, the reverse is overwhelmingly the cas...
I'm going to start off this post by stating that I have not tested this theory, and I can in no way prove it. The following is a very strong belief I have based on intuition.I believe that Social Media can dramatically increase organic ranking aside from link popularity. Google uses analytics, their toolbar and other proprietary methods to track information about website traffic. Let...
The blogosphere and the world of social media is, by and large, ruled by human emotion. As web developers, marketers and entrepreneurs seeking exposure, we can choose to embrace the passions that dominate the creation of links, or we can ignore them and give our competition a potential edge. In my experience there are a handful of emotions that dominate the desire to link or share conte...
With only a couple of exceptions, barely anyone has ever complained about receiving a lot of attention from social media. Occasionally, large social media communities, especially the one that rhymes with "pig", will take it upon themselves to pick on a website or an individual; however, aside from harassment, it's usually a good thing to have your content get popular in the social media ...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
The explosion of social networking sites in the last year has brought us countless social networking sites for every walk of life, yet there remains niches untapped. So here’s a roundup of the TOP ELEVEN niche social media sites that I believe could just be the next Hugg killer (because a top ten list is not enough to get Dugg anymore). Law Enforcement Social Networking...
Inside the search marketing world, I still see many folks struggling to grasp the concept behind viral marketing, particularly when it comes to moving beyond the basic top 10 lists and iPhone helps destroy evil RIAA posts. So, I thought it would be valuable to take a look at some solid examples of well-thought-out, niche-relevant content that nails the viral marketing concept. Let'...
While Rand was out of town he received an email from a man named Darren Barefoot. Since Rand was up to his ears in meetings, presentations, and consultancies, he forwarded the email to me and asked me to take a look at it. The email subject was "Can You Spare 88 Seconds?" My first thought was, "Probably." (Really, 88 seconds is not m...
bounty fishing serious, want feedback, want to provide the best experience, use "fishing tournament" as anchor text...
I've enjoyed reading Rand's recent posts about Wikipedia. Like the rest of you, I've watched Wikipedia grow over the last few years into a massive authority site which ranks in the top SERPs for just about anything you care to think of. Wikipedia got a lot of link juice from an emergent Blogosphere. Bloggers in need of a quick definition would link to the Wikipedia pag...
...at least, not according to a study published by eMarketer. The article, titled "Search Marketers Seed Social Networks," cites a survey conducted by iProspect and JupiterResearch. http://www.emarketer.com/Article.aspx?id=1004937...
Rand's post on low referral traffic from Digg inspired me to write about a little-known potential traffic goldmine—Digg comments. I noticed some time ago that first post comments on front page stories can drive some remarkable traffic. Here are two recent examples. Last week...
Running through SEOmoz's Indextools stats this month, Matt & I noted that Digg has sent considerably less traffic the last two times SEOmoz has been on the site than ever before (starting with our first "Dugg" post back in January 2006). On average, we see between 12-20,000 unique visits from making the Digg home page,...
So I have a feature that I wish to see someday on SEOmoz, why not just send an email? why not scream into my pillow?Because it represents an aspect of community building that is still lacking on too many sites...Here's the feature:I want to see custom analytics tracking for my profile page, my posts, and even my comments. I wan...
Today, we're launching our second annual Web 2.0 Awards. Only a month after we'd intended on launching (SES New York and that pesky "real work" stuff kept getting in the way), we've finally collected, collated and presented just under 300 sites in forty-one categories. Some of the winners and "honorable mentions" are similar to last year; others are completely different.