From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
My favorite Cameron with an unconventionally spelled last name (other than Cameron Frye in Ferris Bueller's Day Off), Cameron Olthuis, wrote a post on Search Engine Land called "5 Reasons to Put Viral Content on Mini-Sites." Now, obviously Cameron ...
SEMPO surveys consistently show that “brand awareness†is the top objective of many paid search programs. Whenever online marketing pundits relay this point, you can all but hear their snickering through the text. Who would use PPC campaigns for branding?
Web 2.0 is a buzz word like no other – many people aren't sure what it means, and a lot of people are struggling to work out how it can be used by more ‘normal’ businesses. But as a publishing company there is one particular aspect of Web 2.0 which offers RBI great opportunities, and that is the sites that come under the broad heading of social media....
There are few things Web departments in big companies don’t understand. Let’s face it, large companies have full-size IT groups driving everything from backbone to extranet. So how can you win a web site deal from a big company? There two things that web dev teams in IT departments don’t yet understand. Social Media Sites and Web 2.0 Mashups. ...
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Steve Rubel came back to blog just in time, showcasing this brilliant report from Forrester Research - Social Technographics. The graphic he highlights is incredibly revealing on its own: ...
Myspace launched a social news site last week that allows users to vote on stories and democratically determine popularity, much like Digg. I've spent some time getting a feel for how it works and my opinion is that the site, much like everything Myspace produces, is medicore at best. The interface is clunky and has a simple voting system that isn...
Social media and viral marketing are all about creating "hits" - building content that will resonate with the Linkerati audience in a way that encourages sharing, linking and participation. It's no easy task, and this past Sunday, the New York Times Magazine had a terrific article that paralleled this struggle. From the piece - ...
Sure, Wikipedia's done away with live external links, limiting some of their value to SEOs (and making me a much happier person), but there's still an enormous amount of reputation management and links-for-traffic opportunities. Luckily, I've got the super-secret formula for how to add content and make changes to Wikipedia ethically and legitimately. But, first things first, let's review a few ...
I don't normally cross-post blog entries, but I figured this one was appropriate for the SEOmoz crowd. About two weeks ago I made a couple funny sketches of what social media websites would look like if they were all sitting around together. Social Media Websites in Illustrated Form. ...
For those of you that enjoyed our first article about the techniques that we use at Voltier Inc. (www.voltier.com) while launching linkbait via digg.com for our clients, here is part 2. Get Your Friends to Help you DiggAs mentioned by simmel_tree, we did in fact intend to mention the digg friend factor. There are two instances that need to be addressed when ...
We post about Digg quite often (and here we go again), but I've been watching certain Digg phenomenon for a while, and one stands out from the rest as the most ironic and most amusing. My favourite Digg irony is the hatred the (a-HEM) Diggorati have for SEO, coupled with the fact that they fall for our linkbait All. The. Time. Every so often, one of our employees will roll into the ...
I want to preface this discussion with an excerpt from a recent 'Creating Passionate Users' The part of this chart that I really find interesting is the inclusion of the 'User Journey' -- meaning the ma...
Are web 2.0 days numbered?A friend emailed me a recent article by Amanda Gome of Smart Company wherein she states Web 2.0 days are numbered.You need to register on thier site to see the article so here are some snippets to get the gist what she said.Quote“It’s extremely unfashionable but I’m calling it: Web 2.0’s days are numbered.&rdquo...
Social Media Optimization (SMO) is perhaps the best kept secret these days in the field of search engine optimization. But what is it, and how can you harness its power?Loosely defined, social media optimization is a form of search engine optimization which targets the increasingly popular user-driven content bookmarking sites such as digg.com as sources of both traffic and inbound linka...