From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
We recently bought a video camera and played around yesterday with some video shooting. Luckily, Scott, our resident former-Hollywooder, was able to convert the video into something we can put on the blog: ...
I would start this post with the customary "I'm sorry for using the phrase Web 2.0" apology, but everyone who's ever used the term has already groveled to the 2.0 haters. It's that time of year again, folks. I have been charged with organizing the second annual Web 2.0 Awards.Last year, the Awards began as little more than a pet pro...
With predictions of Digg's fall this year rampant in 2006 roundup posts, I figured I'd jump in and give my $0.02. #1 - Digg will remain popular with their de...
Recently, I've begun to see massive problems in the search and online community's definitions of linkbait. It boils down to two completely unique meanings for the term: Linkbait Definition #1 - "Link-Worthy, Linkerati-Targeted Content"This is the way I typically use the term linkbait. It refers to a piece of content one creates (for one's own site or ano...
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These days it seems like everyone's written an article or blog entry on all things digg, e.g. why you shouldn't game digg, digg etiquette, whether digg is rigged. Jeff and I thought we'd join the bandwagon and off...
Either someone at the Web Advertising Blog is gaming the social media sites, or the bar on quality has dropped to fantastically low levels. Making its debut on Digg and del.icio.us/popular today was this absolute stinker - ...
Although I'm up to my ears in projects and deadlines, I felt compelled to blog about an article at Slate Magazine titled "$1 Billion for Facebook? LOL!" The article questions whether the current social marketing mania shares eerie similarities to the late dotcom bubble:The Dow's at a record high, youthful entrepreneurs ...
As posted on way too many blogs to count, Wikipedia co-founder Larry Sanger has decided to fork Wikipedia in to a new project called Citizendium. I know, I had no idea what it was either. Luckily, their "website&qu...
The Wall Street Journal online hosted a debate between Wikipedia founder Jimmy Wales and Dale Hoiberg, the editor-in-chief of Encyclopaedia Britannica. I've included a brief excerpt (in which Jimmy Wales lays the smackdown on Dale Hoiberg) below:...
Today, we jumped off our chairs when we realized what had just happened. One of the major platforms that we are developing, Gigasize, was dugg today... and I can assure you it was totally unplanned. We were in alpha phase, testing out functionalities, improving usability, etc., and then BOOM... thousands and thousands of visitors, peaking ...
Danny's hoping that I'll post something on social media optimization marketing and it's hard to let a soon-to-be-unemployed man down (too soon?). Thus, I give you my version of an introduction to the social media space - what's important, what's worth your time and how to go about working the SMO...
I've been a fan of StumbleUpon for almost 6 months, and here's why: The above image shows the traffic stats from the StumbleUpon toolbar to SEOmoz since the beginning of the year. Wh...
Oilman pointed to this first, so he deserves the link credit. Bravo, Todd - your taste in entertainment makes me an even bigger fan than before. Like Todd, I watched this segment last night and couldn't help but think how plugged in Colbert's staff must be to the Web 2.0 world. Unlike so many parodies of Internet t...
For nearly 2 years now, online and offline media has been obsessed with the success of MySpace, the social networking website that caters primarily to teenage and young adult demographics. Explanations for the phenomenal growth in traffic, page views per session, membership explosion and brandshare have been attributed to everything from the ...