Waiting for Twitter.com
Rand send me an email on Monday and asked me to review Twitter for the blog as it's been getting some coverage is the blogosphere lately. I'd heard of the site, but had never really investigated it in depth, so I signed up...
Social Media
From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
Most Recent Articles on Social Media
Wikipedia: Now Telling You What's What While You're IM'ing
While chatting with a fellow SEO (whose identity I concealed, just in case he doesn't want his screen name public) over IM, I noticed that certain words were being underlined in green. When I hovered my cursor over an underlined word, I got a little pop-up definition, courtesy of Wikipedia. They even defined what "haha" meant (I slapped a border around the especially amusing part of the ...
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Are we teaching the machine? Great Web2.0 video
I'm not a fan of mash-ups or videos, but this one is a great shot at describing what is happening with social media and the peer production era. I think it brings one of the biggest question we will be facing with the transparence we can get from the web compared the traditional medias. The machine is Us/ing Us!...
Want to Make Up Stupid Words? Then Create a Social Media Site!
That was my first attempt at one of Rand's SEO comics, so hopefully I did the Boss Man proud. I really don't have much to offer in this blog post except DEAR GOD, these social media sites'...
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Web 2.0 and New Economy Topics for CEO Presentations
I have been invited to present to the top CEOs around Australia as part of a countrywide road show. The presentation will be a 3 hour format in front of around 12-15 CEOs at a time. Each CEO is from a non-competitive industry.I regularly present SEO tactics as part of sales pitches to PR and Marketing Departments and Web Development Groups. These sales presentations are usually more tech...
A Comprehensive Guide to Going Viral on Digg (Part 1)
At Voltier Inc viral content is an essential part of our game plan. Here is the first part or the techniques we use and the things we think about when constructing link bait and submitting to sites such as Digg. The Ideal Article: In order to have a successful Digg, you must submit i...
Anatomy of a Super Digg
Recently, our SEO company Voltier Inc took on a local used car dealer in West Palm Beach, Florida, as a client. We were hired to bring customers to the dealership through referrals from the website. This is mainly done through leads generated on the website, and interest i...
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In Web 2.0, Fostering Community Creates Value
More and more, quality content is becoming less scarce and the ownership of that content is becoming less valuable. With media 2.0, web 2.0, community 2.0, open source development, and the rest, content creation has become easier and the barriers to distribute that content are eroding away. Content is moving toward commoditization. Moreover, sites that still strangle...
A Generation Devoid of Privacy
I rarely spend more than 10 minutes reading an article on the web, but New York Magazine's article - Kids, the Internet, and the End of Privacy: The Greatest Generation Gap Since Rock and Roll - was well worth the 8 pages and 20 minutes. The crux of the piece centers on how the desire for celebrity has eclipsed the issue of privacy in my generation and those behind me:...
Some Basic Truths I Have Learned
... and here I am in Seattle. No great arches. No grand museums, galleries or cathedrals. Only one iconic tower. While Scott and Rebecca have been drinking with SEOs in London and Chunneling it to Paris, Jeff, Matt and I have been sitting in our office, glaring glumly at a Western Washington sky that was blue this morning and is now pissing down with rain.
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Freakonomics and Linkbait
In my last post "Is Linkbaiting Shortsighted?" Rand made...
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Why Do I Look Like A Manga And Where Has My Dignity Gone?
The more keen-eyed of you may have noticed that, if my profile picture is to be believed, I most closely resemble the sort of person only ever seen on Saturday morning kids' TV. A Cartoon if you will. So why is it that I choose to represent myself to a community of like-minded people whom I respect, with something that suggests I'm the supporting actor in a Japanese anime film?Th...
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I've Killed & Eaten My Own Cow... And Other Guerrilla Internet Marketing Techniques
For those of you online that really know me, and have listed me as a friend on Facebook, I’m sure you’re already familiar with a number of groups I’ve created. For example I currently have started the following groups: I Enjoy adding Random People To My Friend List Because it Boosts My Self Esteem (for those of you with 800+ friends)Omega Kappa Kittens (the crazi...
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Digg Takes Users Down While SEOmoz Puts Them On Top
Is SEOmoz taking advantage of the opportunity that Digg left on the table? Or is the Moz just asking for a good spamming?Last week, Digg announced that they were removing the Top Users list that was known and loved by all, especially the egocentric vanity checkers who loved seeing how they parred against other user...