Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Properly using microformats is the best thing since sliced bread for an enhanced search display. There are SEO murmurs that sites without microformats will soon be left in the dust in the SERP display. Both Google and Bing have both introduced new tools in the Webmaster repertoire that help monitor and troubleshoot issues the microformats. I am not going to delve into the all the individual...
Use of rel=canonical in an HTTP header is underutilized, and I believe that, now more than ever, SEOs should start leveraging and considering the power of this method for non-text/html content-types.
Running into the same site problems over and over again can be exasperating. In the years I've been doing SEO, I'm still surprised to see so many websites suffering from the same list of issues. In today's post, I share the most common problems (and solutions!) I've encountered through site audits, along with a few uncommon issues at the end.
Diluting page authority can be a major problem for ecommerce sites. SEOs all over can benefit from this quick review of how to use the SEOmoz toolbar and Google Analytics to identify 301 redirect opportunities. This approach really focuses on low hanging fruit because it takes less than 10 minutes to uncover good finds. Here is a quick guide to show how we identify 301 redirect opportunities and the results of a successful implementation.
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I am currently receiving more inquiries than ever about what factors into the comparisons and associations apparent in authorship, enabling a given listing to stand out from the crowd in the SERPs. People want to pinpoint a cause and effect scenario. People want answers. Here are a number of tests related to what influences authorship.
Sifting through server logs has made me infinitely better at my job as an SEO. If you're already using them as part of your analysis, congrats - if not, I encourage you to read this post. In this post we're going to: Briefly introduce a server log hit Understand common issues with Googlebot's crawl Use a server log to...
But the question keeps coming up: can Google execute JavaScript and AJAX? Can they really?
This article explains what expires headers are and how they benefit SEO, explains the dangers of improper implementation, and offers some insight on preventing issues.
Whether your website exists to reach out to customers, engage with them, build a community, sell products or act as a voice for your offline business, all of your efforts at maintaining your digital presence may be in vain if your website itself doesn’t display correctly!
A solution for those looking to play switcheroo to get better pages on your site ranking for your keywords.
How to use XAMPP to collect crawl error data (and more) from Google Webmaster Tools via their API.
Hi Mozzers, I've recently had to deal with several indexing problems that a few clients were experiencing. After digging deeper into the problems, I figured I'd write a post for Moz to share my experience so others don't have to spend as much time digging for answers to indexation problems. All it means is that your site or parts of it are not getting added to the Google (or one of the other guys) index, which means that no body will ever find your content in the search results.
![How Should You Handle Expired Content? [3 Strategies]](https://moz.rankious.com/_moz/images/blog/banners/59c44febe07654.75715365_2021-03-31-034425.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617162265&s=48291e598c27f482ed74b150c69854f6)
Handling expired content can be an overwhelming experience for any SEO in charge of a dynamic website, whether it be an e-commerce, a classified (example: job search, real estate listings), or a seasonal/promotional (example: New York Fashion Week) site.
A lot of things can go wrong when you change most of the URLs on a website with thousands or millions of pages. But this is the story of how something went a little too "right", and how it was fixed by doing something a little bit "wrong". On February, 28 2012 FreeShipping.org relaunched with a new design and updated site architecture.The site'...