Redirects: One Way to Make or Break Your Site Migration
Getting your redirects right can be the deciding factor in a successful site migration. Learn the rules of redirection for site migrations in this week's edition of Whiteboard Friday.
Whiteboard Friday
Howdy Mozzers! Welcome to Whiteboard Friday.
The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs.
We've included some of our favorite episodes here, and find the latest below. Enjoy, and best of luck with your SEO!
6 Ways ChatGPT Can Improve Your SEO : From on-page optimizations to technical SEO, AI can do more than create content. Supercharge your organic traffic with these tips from Moz’s SEO Director.
How to Win Potential Consumers with Customer Journey Mapping on Google : Learn about your potential customers and their conversations with Google by using the customer journey mapping method to provide them with the best content.
Crawled — Currently Not Indexed: A Coverage Status Guide : Understand the mysterious “Crawled — currently not indexed” status in the Index Coverage report in Google Search Console.
Most Recent Articles on Whiteboard Friday
Full Funnel Testing: SEO & CRO Together
Do your A/B tests cover your marketing funnel from acquisition to conversion? If not, this might be the Whiteboard Friday for you. Learn methods for testing both SEO and CRO changes together for optimal results.
How to Get Into Google News
How To Appear In Google News: How do you increase your chances of getting into Google News? Barry Adams shares the absolute requirements that can increase your chances of appearing in the much-coveted Google news carousel.
On-Page SEO for 2019
In this expert checklist, Britney Muller shares her best tips for doing effective on-page SEO in 2019.
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3 Big Lessons from Interviewing John Mueller at SearchLove London
When you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow shares his best lessons from interviewing John Mueller, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view into the technical workings of noindex/nofollow.
Content Comprehensiveness
When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank.
Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future
Local SEO has gone through much change this year. In this Whiteboard Friday, Darren Shaw explains what local is like today, dives into the key takeaways from his 2018 Local Search Ranking Factors survey, and offers us an expert's glimpse into the future.
What SEOs Can Learn from AdWords
Taking the time to know AdWords can improve your rankings and on-site experience. Learn how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday.
YouTube SEO: Top Factors to Invest In
If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.
The Difference Between URL Structure and Information Architecture
How is URL structure different from information architecture, and why does the distinction matter? In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about each.
Log File Analysis 101
Log file analysis doesn't have to be intimidating. Learn how to get the most detailed insights about what Googlebot is doing on your site in this week's Whiteboard Friday.
How to Create a Local Marketing Results Dashboard in Google Data Studio
Do your local clients understand exactly whether and how you're making them money? Learn how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.
Faceted Navigation Intro
Faceted navigation is a common solution for e-commerce sites, but managing it on the SEO side can quickly spin out of control. In this week's Whiteboard Friday, get a refresher on what faceted nav is and why it matters, then dive into a few key solutions that can help you overcome its obstacles.
Surprising SEO A/B Test Results
Not every logical optimization made for SEO actually has positive results. In this week's edition of Whiteboard Friday, Will Critchlow explains what A/B testing for SEO entails and describes the surprising results he's seen that prove you can't always trust your instinct in our industry.