How To Support Data with Real-Life Interviews
We have analytics, so are interviews still important? In today's Whiteboard Friday, Onward's Rebekah Cancino shows us just how important they are, and how you can get the most from them.
Whiteboard Friday
Howdy Mozzers! Welcome to Whiteboard Friday.
The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs.
We've included some of our favorite episodes here, and find the latest below. Enjoy, and best of luck with your SEO!
6 Ways ChatGPT Can Improve Your SEO : From on-page optimizations to technical SEO, AI can do more than create content. Supercharge your organic traffic with these tips from Moz’s SEO Director.
How to Win Potential Consumers with Customer Journey Mapping on Google : Learn about your potential customers and their conversations with Google by using the customer journey mapping method to provide them with the best content.
Crawled — Currently Not Indexed: A Coverage Status Guide : Understand the mysterious “Crawled — currently not indexed” status in the Index Coverage report in Google Search Console.
Most Recent Articles on Whiteboard Friday
Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore
From where to how to when, there are a number of erroneous claims about link building floating around the SEO world. In today's Whiteboard Friday, Rand sets the record straight on 8 of the more common claims he's noticed lately.
Why It's a Bad Idea to Only Create Content for Your Specific Target Audience
We need to think about a broader spectrum of content than "what our target audience wants." In today's Whiteboard Friday, Rand covers the nuance we should all have in mind when figuring out what content to create next.
Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations
Have you been ignoring local link and citation building because you're an online-only or non-local website? In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.
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When and How to Listen to Google's Public Statements About SEO
When Google says jump, it's hard not to jump. We often take the words of Google representatives as law, but it's important to understand subtleties and to allow for clarification with time. In today's Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the "Big G" makes a statement about SEO.
How to Build a Killer Content → Keyword Map for SEO
You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site.
Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both?
What's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today's Whiteboard Friday, you'll be better equipped to decide whether you should opt for an SEO focus, a conversion focus, or a strategic balance of both.
Should SEOs and Marketers Continue to Track and Report on Keyword Rankings?
Is the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them.
Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy?
We're hearing a lot about voice search lately, and that trend doesn't seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today's Whiteboard Friday, Rand discusses what to expect when it comes to the future of search.
How to Choose a Domain Name
How to choose a domain name: make it brandable, pronounceable, short, intuitive, bias to .com, avoid names that infringe on another company, use broad keywords, and if not available, modify.
Managing the Tensions & Tradeoffs Between UX & SEO
We don't live in a world where we have the luxury of thinking about just user experience or just SEO. The two share many of the same spaces online, working in tandem and sometimes clashing. In today's Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist in harmony.
How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About
A simple change in language and perspective could be what's standing between you and getting the C-suite buy-in that's integral to your success. In today's Whiteboard Friday, Rand helps you translate your marketing jargon into financial metrics and data that the folks in charge will actually care about.
Long Tail SEO: When & How to Target Low-Volume Keywords
[Long Tail SEO] The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable SEO traffic to your site. Dive into core strategies to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy.
Why Listing Accuracy is Important
Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can make or break your business. With answers for just about everyone, Moz Local's George Freitag stars in this week's Whiteboard Friday covering all the boons and secrets of listing accuracy (give him a warm welcome, folks!).