Are On-Topic Links Important?
How do you decide what's a good link and what isn't? In today's Whiteboard Friday, Rand looks at whether on- and off-topic links are more powerful and what else you should be looking for when building a link.
Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Most Recent Articles on Whiteboard Friday
What Deep Learning and Machine Learning Mean For the Future of SEO
In today's Whiteboard Friday, Rand explores a future marked by machine learning, where Google's ranking algorithm updates itself based on potentially countless inputs.
My Favorite 5 Analytics Dashboards
In today's Whiteboard Friday, Ed Reese, the founder of Sixth Man Marketing, shares his five favorite approaches to organizing informative analytics dashboards.
Driving Traffic from Facebook
Facebook is clearly a great potential source of traffic, but it isn't always clear how to optimize for that traffic. In today's Whiteboard Friday, Rand offers a list of 10 tips that we think you'll... *like.* :-)
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Wait, Paid Media Investments Can Yield SEO Value?!
Investing in advertising can lead to substantial return through organic channels. In today's Whiteboard Friday, Rand walks us through how that works.
Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO
Subfolders or subdomains? 301 redirect or rel canonical? What about optimal link structures for SEO? Some of the basic questions are the ones that crop up the most frequently, and in today's Whiteboard Friday, Rand tackles those three.
A Universal SEO Strategy Audit in 5 Steps
Starting your SEO strategy with questions only works if you're asking the right questions. In today's Whiteboard Friday, Rand covers the five that'll lead you in the wrong direction, and the five steps you should be taking instead.
Know What Your Audience Wants Before Investing in Content Creation and Marketing
Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.
Hacking Keyword Targeting by Serving Interest-Based Searches
Keywords that lead directly to conversions are sometimes in short supply, but tapping into your audience's other interests can bring unexpected returns. In today's Whiteboard Friday, Rand shows you how.
How to Provide Unique Value in Your Content
Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like? In today's Whiteboard Friday, Rand illustrates the answer....
Discussion: Can You Disavow out of Penguin?
A rumor is spreading that you can get out of a Penguin penalty with a simple disavow file. In today's Whiteboard Friday, Josh Bachynski deconstructs that argument and starts a realistic discussion we hope you'll join in order to get at an answer.
The Massive Ranking Factor Too Many SEOs are Ignoring
There's an incredibly important ranking factor that SEOs just aren't paying enough attention to, and Rand (as Randa Claus) is here to fill you in with a very special episode of White*beard* Friday.
Information Architecture for SEO
Many best practices in information architecture are increasingly leading to SEO benefits, and in today's Whiteboard Friday, Rand explains which ones you should pay attention to.
How to Avoid the Unrealistic Expectations SEOs Often Create
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.