What Deep Learning and Machine Learning Mean For the Future of SEO
In today's Whiteboard Friday, Rand explores a future marked by machine learning, where Google's ranking algorithm updates itself based on potentially countless inputs.
Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday.
The world's most popular SEO video series now features experts as guest hosts. Learn from the people doing the SEO work across agencies, businesses, and consultancies. Follow in the path of the SEO experts and get trained up with another episode of Whiteboard Friday. Episodes are published weekly.
We've included some of our favorite episodes here, and you can find the latest below.
Search Intent and the Organic Funnel : In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.
The Value of SEO Beyond Traffic and Leads : How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads.
Top SEO Tips for 2024 : It's no surprise that in 2024, the main theme that we're going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.
Most Recent Articles on Whiteboard Friday
My Favorite 5 Analytics Dashboards
In today's Whiteboard Friday, Ed Reese, the founder of Sixth Man Marketing, shares his five favorite approaches to organizing informative analytics dashboards.
Driving Traffic from Facebook
Facebook is clearly a great potential source of traffic, but it isn't always clear how to optimize for that traffic. In today's Whiteboard Friday, Rand offers a list of 10 tips that we think you'll... *like.* :-)
Wait, Paid Media Investments Can Yield SEO Value?!
Investing in advertising can lead to substantial return through organic channels. In today's Whiteboard Friday, Rand walks us through how that works.
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Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO
Subfolders or subdomains? 301 redirect or rel canonical? What about optimal link structures for SEO? Some of the basic questions are the ones that crop up the most frequently, and in today's Whiteboard Friday, Rand tackles those three.
A Universal SEO Strategy Audit in 5 Steps
Starting your SEO strategy with questions only works if you're asking the right questions. In today's Whiteboard Friday, Rand covers the five that'll lead you in the wrong direction, and the five steps you should be taking instead.
Know What Your Audience Wants Before Investing in Content Creation and Marketing
Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.
Hacking Keyword Targeting by Serving Interest-Based Searches
Keywords that lead directly to conversions are sometimes in short supply, but tapping into your audience's other interests can bring unexpected returns. In today's Whiteboard Friday, Rand shows you how.
How to Provide Unique Value in Your Content
Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like? In today's Whiteboard Friday, Rand illustrates the answer....
Discussion: Can You Disavow out of Penguin?
A rumor is spreading that you can get out of a Penguin penalty with a simple disavow file. In today's Whiteboard Friday, Josh Bachynski deconstructs that argument and starts a realistic discussion we hope you'll join in order to get at an answer.
The Massive Ranking Factor Too Many SEOs are Ignoring
There's an incredibly important ranking factor that SEOs just aren't paying enough attention to, and Rand (as Randa Claus) is here to fill you in with a very special episode of White*beard* Friday.
Information Architecture for SEO
Many best practices in information architecture are increasingly leading to SEO benefits, and in today's Whiteboard Friday, Rand explains which ones you should pay attention to.
How to Avoid the Unrealistic Expectations SEOs Often Create
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.
Panda 4.1 Google Leaked Dos and Don'ts
Panda is about so much more than good content. Let Josh Bachynski give you the inside information on the highlights of what you should (and should not) be doing.