Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
The amount of data Google has about our habits on the web is absolutely astounding. In today's Whiteboard Friday, Rand explores the implications of a recent patent, offering views into how they might be using that data.
With the right combination of data, we can get a great sense for the relative value of keywords within certain markets/niches. In today's Whiteboard Friday, Rand shows you how.
From selection to the actual research, keywords simply aren't the same beast they were five years ago. In today's Whiteboard Friday, Rand shows you how to do keyword research in 2015, ensuring you don't harm your site with obsolete tactics.
Should we use relative or absolute URLs on our sites? It's a simple question with a nuanced answer, and in today's Whiteboard Friday, Ruth Burr Reedy guides us through.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
We often hear SEOs questioning whether or not a company's branding is a direct ranking factor in Google's algorithm. In today's Whiteboard Friday, Rand explains the nuances of the answer to that question.
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Friday, Rand offers some clarity and a way forward.
Opting for a rebrand/redirect or consolidation is a difficult decision to make. In today's Whiteboard Friday, Rand offers some guidance for those marketers who are wondering if it's the right path.
What happens when link building fails to produce results? In today's Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.
Answer boxes and knowledge graph results can seem like they're taking over the SERPs, and in today's Whiteboard Friday, Rand explains how you can still get SEO value from those pages.
As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.
Search results don't show up the same way for everyone, and in today's Whiteboard Friday, Rand covers five ways in which we can improve our sites' performance in an increasingly personalized world.
Since releasing the Spam Score feature in Open Site Explorer this week, a number of questions have come up about what it is and how to use it. In today's Whiteboard Friday, Rand takes the opportunity to clarify the answers to those questions.
There's far more to SEO than an initial audit and fix for a site. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines.