How to Hack the Amplification Process
In a special Whiteboard Friday filmed for the Turing Festival in Scotland, Rand takes an in-depth look at how to amplify your tools and content to the right audiences.
Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
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Most Recent Articles on Whiteboard Friday
Guest Blogging and Licensing Content without Incurring Duplicate Content Issues
Licensing your content for republishing on other sites can be a great way to boost your own rankings. In today's Whiteboard Friday, Rand shows you how, and explains why you shouldn't worry about duplicate content issues when you do.
The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google's Rankings
Through experiments and research, we've learned quite a bit about how Google values things like queries, CTR, and long vs. short clicks. In today's Whiteboard Friday, Rand shows you specifics, and explains what they mean to you.
Clean Your Site's Cruft Before It Causes Rankings Problems
Low-quality content. Duplicate content. Pages like those could be harming your entire site's ability to rank, and in today's Whiteboard Friday, Rand helps you get started cleaning house.
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How to Get Content into the Hands of Influencers Who Can Help Amplify It
Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first. In today's Whiteboard Friday, Rand shows you how.
How Much Keyword Repetition is Optimal
If you're targeting a certain keyword, knowing where and how often to use that keyword in the various elements of your page is essential. In today's Whiteboard Friday, Rand offers his recommendation.
Why No One Pays Attention to Your Marketing
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While SEO is a different field than it once was, technical chops are still required to do things really well. In today's Whiteboard Friday, Rand pushes back against the idea that those skills are no longer necessary.
The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic
A fantastic piece of content can lift your traffic curves to a "new normal." In today's Whiteboard Friday, Rand talks about exactly how that happens, and how you can create content that has that effect.
Pinpoint vs. Floodlight Content and Keyword Research Strategies
Keyword research and content creation have a major aspect in common: We can choose a wide range of topics (or keywords), from very broad to very narrow. In today's Whiteboard Friday, Rand shows us how that parallel affects the decisions we make as marketers.
Controlling Search Engine Crawlers for Better Indexation and Rankings
Robots.txt, meta robots, and the nofollow tag are all ways to tell search engines how to crawl and index your site. In today's Whiteboard Friday, Rand covers four common use cases of these tools, offering guidance on when you should use one over another.
UX, Content Quality, and SEO
The experience your users have on your site has a very real impact on your ability to rank in the SERPs. In today's second episode of Whiteboard Friday, Eric Enge illustrates that important connection.
Becoming Better SEO Scientists
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Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume
What do you do if the keywords you'd like to target hardly get any search volume? There's one extra step for that type of organization to create demand, and in today's Whiteboard Friday, Rand explains what that is.