Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Keyword research and content creation have a major aspect in common: We can choose a wide range of topics (or keywords), from very broad to very narrow. In today's Whiteboard Friday, Rand shows us how that parallel affects the decisions we make as marketers.
Robots.txt, meta robots, and the nofollow tag are all ways to tell search engines how to crawl and index your site. In today's Whiteboard Friday, Rand covers four common use cases of these tools, offering guidance on when you should use one over another.
The experience your users have on your site has a very real impact on your ability to rank in the SERPs. In today's second episode of Whiteboard Friday, Eric Enge illustrates that important connection.
Marketers often claim to deal with various aspects of science, but often do so without the rigor of the scientific method. In today's Whiteboard Friday, Mark Traphagen shows us all how to be better scientists in our daily work.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
What do you do if the keywords you'd like to target hardly get any search volume? There's one extra step for that type of organization to create demand, and in today's Whiteboard Friday, Rand explains what that is.
The amount of data Google has about our habits on the web is absolutely astounding. In today's Whiteboard Friday, Rand explores the implications of a recent patent, offering views into how they might be using that data.
With the right combination of data, we can get a great sense for the relative value of keywords within certain markets/niches. In today's Whiteboard Friday, Rand shows you how.
From selection to the actual research, keywords simply aren't the same beast they were five years ago. In today's Whiteboard Friday, Rand shows you how to do keyword research in 2015, ensuring you don't harm your site with obsolete tactics.
Should we use relative or absolute URLs on our sites? It's a simple question with a nuanced answer, and in today's Whiteboard Friday, Ruth Burr Reedy guides us through.
We often hear SEOs questioning whether or not a company's branding is a direct ranking factor in Google's algorithm. In today's Whiteboard Friday, Rand explains the nuances of the answer to that question.
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Friday, Rand offers some clarity and a way forward.
Opting for a rebrand/redirect or consolidation is a difficult decision to make. In today's Whiteboard Friday, Rand offers some guidance for those marketers who are wondering if it's the right path.
What happens when link building fails to produce results? In today's Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.