The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I have various things I’ve turned into processes here in-house at my company, but today I’m going to talk about my favorite process - the Gap Method. This is the one I use to find keywords driving traffic to the “wrong” content and to identify links and anchor text to push out to our partners.
I roundly mocked voice search for such a long time, but I think I might have been wrong. I thought that looking stupid and being unable to easily correct your search would make it useless, and that even if it became useful, it wouldn't affect us as marketers. I now think both parts might be wrong. Here's why.
As a local business owner, it's important for your business to be listed correctly in Google's search results. In this week's edition of Local Whiteboard Friday, David Mihm sheds some light on the complicated process that Google uses to create its business listings.
After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I've decided to now share my link building tactics with you all.
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What makes some brands simply average and others extraordinary? Why do some brands instantly stick in your mind and others draw a blank? Although there are a handful of factors that contribute to an extraordinary brand, there is one that is absolutely critical; humanizing your brand through building brand personality.
MozCon 2013 speaker, Karen McGrane, talks about her love of mobile design, computer history, and artichokes. Join us to see her speak about "The Mobile Content Mandate" at MozCon.
Sometimes, we have to look at things from far away to really understand them. In today's post, we look at the web and the universe at large, and realize that these two mysteries may have more in common than we think.
Our third May Mozscape index is now live; that's a whole lot of fresh data for one month! Check out the updates in all of your favorite apps, including Open Site Explorer, the Mozbar, your PRO campaigns, and the Mozscape API.
By building up quality content and visitor loyalty on your website, you're adding energy to a marketing flywheel. In today's Whiteboard Friday, Rand shares insights on how to add energy and when to release it
Despite the title, we believe this article can also benefit and inspire retailers in industries outside fashion and help them find their way to success in online retail business in this new social commerce environment. The Online Fashion Retail Industry, particularly at the luxury end, seems to be doing well. Over the past few years, lot of money has been invested into fashion retail businesses. Valuations of these companies might seem inflated, but these companies are growing fast with the help of clear revenue stream and a value proposition that’s beyond price advantage. But while some companies in Fashion technology are successfully raising more money and growing, there is another segment that’s struggling to survive. These businesses are stalling because of their ability to adopt to the shift in the media consumption behavior of the consumer.
You may have heard that Google Reader is going away as of July 1st, 2013. I'm in search of a replacement, so I'm trying a new RSS reader every week until I run out of readers or go crazy. I also tell you how to export your Google Reader data (before it's too late).
Almost two and a half years after Instagram's initial launch and one year after Facebook’s acquisition of the mobile app, it boasts 100 million monthly active users. Instagram’s numbers are astounding, and brands have taken note. Few early adopter brands began using the app in 2011, but lately there has been a noticeable increase in companies using the app for contests, giveaways, and other marketing tactics.
For the last two years, the 130+ Mozzers across product, engineering, marketing, and operations have been working to transform this company to the next stage of our evolution. Today, that incredibly demanding, intense, but ultimately rewarding process has reached its first goal. I'm excited to announce that as of today, SEOmoz is formally transitioning our brand, our products, our company name, and all of our efforts to Moz.
To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM - you’re back in good graces. Or, more than likely, nothing at all. To better understand, I used the tool myself to disavow 1000s of links, and talked with dozens of SEOs who used it in attempts to recover from Google penalties.