The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Many people overlook Tumblr, but it has tremendous potential for SEO and social media marketing. I myself was slow to adopt it as a social media platform, but once I started using it I became hooked by its power and simplicity. Hopefully by the end of this post, you'll feel the same.
You may be surprised to know that some large international brands are ranking in the wrong countries, all because they don't correctly use the hreflang annotations. With this new tool, you can be sure you're using the right ones for your international pages.
Through all the debates about link-building and link-earning, one thing is clear: High-quality links are still an essential part of any SEO strategy. This post offers 12 of today's most effective and scalable tactics to build your link portfolio.
Here’s the thing. Probably 99% of the contents you find online (minus the spammy sites) are instructive in nature. They are meant to inform, educate and edify. The remaining 1%, meanwhile, are copywritten content generated by either copywriters or snake oil salesmen. They are essentially promotional literatures designed to trigger the urge to follow through on specifically constructed call to actions. These can be in the form of advertisements, advertorials, sales letters, VSLs and (gasp) regular web content.
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Content marketing efforts can fail for tactical, strategic, or internal reasons, but the most common blunders involve your content strategy. Learn how to avoid three of the biggest strategic mistakes, and ensure your content marketing is on track for success.
Guest blogging, broken link building and good outreach does help but I had to do something extraordinary to bring quality links that point back to my client’s website. I tried something that really works well for me; not only I get some good links from quality websites but also managed to get considerable reputation and connections with other peers in the industry.
It's increasingly clear how valuable video marketing can be, but many people struggle to figure out what types of video to create. In today's Whiteboard Friday, Phil Nottingham shows us several great examples of paths you might take, as well as his best Rand impression!
We're a tech startup in the cloud B2B space, working mostly with IT Admins and CTO's to move employee data between cloud services. Our migration platform relies heavily on dynamically changing APIs, web user interfaces, and security standards. As such, sometimes our products break. More often, our users break the products. And we get that....
Guest blogging can be an effective way to build credibility and attract the right customers to your business and your community. Here are five simple steps for finding the right opportunities.
Brand new visualizations show the state of the local search ecosystems in the US and several other countries. Along with this exploration, we're excited to announce the release of two data platforms to the roster we display on GetListed.org.
For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they are really the life and soul of the party.
With Google's recent announcement that their free Keyword Tool has gone away, replaced with their integrated PPC tool the Keyword Planner, a cry has gone up from SEOs: "What do we do now?"
What I find really interesting though is that some niches act as if they are immune to the constant pressures of the modern day marketer. In my experience, one of the biggest offenders is the music industry - specifically independent artists. I've been working in SEO and inbound marketing for about four years now and since I've always had a passion for music, I wanted to take some time to discuss some simple, highly actionable steps that musicians can take to start marketing their band like a boss.
Humor can be an incredibly effective tool for your branding efforts, but there's some risk involved. With lots of helpful examples of approaches that worked and some that completely failed, this post shows you how to find the right strategy for you.