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How Can Small E-Commerce Businesses Use SEO To Compete With Sites Like Amazon?
Alex Johnson

How Can Small E-Commerce Businesses Use SEO To Compete With Sites Like Amazon?

E-Commerce SEO

As a small online retailer your life can be pretty tough, especially when you are just starting out. SEO is a tough game to play for anyone, but if you happen to be in a space already covered by a larger retailer (such as the various Amazons of the world) it can be hard to get off the ground. The first step to success is learning to understand your disadvantages. Just as David didn’t attempt to out-muscle Goliath, you shouldn’t try to beat Amazon at their own game (unless you have a few million to invest into the process).

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Deciding Where to Guest Blog: A TV Guide Approach
Patrick O'Neill

Deciding Where to Guest Blog: A TV Guide Approach

Blogging

Guest blogging can be one of the most daunting tasks for both professionals and casual bloggers, alike. You are faced with this unfathomably large sea of information and you are trying to find someone who will accept your little guest post on how to make tastier sugar cookies (or whatever). It certainly isn’t easy, and it’s going to take a lot of leg work before you start posting material that will generate a following for your own blog. The best thing that you can do – and sometimes, the only thing that you can do – is to try and impress a reputable blog to start building your own credibility as a writer.

Blasting Through a Self-Education Plateau
Matt Antonino

Blasting Through a Self-Education Plateau

Marketing Industry

With SEO education readily available and debated endlessly, we can often feel like we understand more than the basics of SEO. Sometimes, we may feel like our education has plateaued and we aren't learning as fast. You think: "Yes, we understand how to run an on-page audit. We know what to look for in a backlink profile. We've done competitor and keyword analysis with Screaming Frog and Xenu, Soovle, UberSuggest and the Adwords Tool. We have started ping into the "new" stuff: content, video and mobile SEO. We have the right tools, we know how to rank for local and our clients are success stories.

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Why LinkedIn is a Better Option than Google Local for B2B Providers
Will Craig

Why LinkedIn is a Better Option than Google Local for B2B Providers

Local SEO

If you're like me and run your own business you will know that referrals are a great way of getting a steady stream of new clients. If your client referrals bring in a steady stream of new business, then there’s no doubt you are good at what you do. One of the best aspects of referral customers is that they actively promote your business – you should take advantage of this.

Using Your Secret Stalking Skills to Grow Your Business Through Social Media
Pamela Ravenwood

Using Your Secret Stalking Skills to Grow Your Business Through Social Media

Social Media

In the business of Internet Marketing and Social Media, there is a lot of stalking done in efforts to target our marketing message or put our brand in front of the right people. Getting your demographics right and then finding those people online, who are freely putting most of their information out there for all to see, is the simplest and most affordable way to get the most leverage out of your brand and content.