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Competitive Research: 6 Tips For Getting Social & Audience Metrics For Your Competitors' Sites
Adam Thompson

Competitive Research: 6 Tips For Getting Social & Audience Metrics For Your Competitors' Sites

Social Media

Measuring traffic and social metrics for your own site is easy – just take a peek in Google Analytics for a wealth of traffic, conversion, and social data. Analyzing your competitors' blogs isn't so easy, but it is important. Proper competitive analysis can lead to new content ideas, better outreach, better guest posting opportunities, insights on marketing, and other helpful data that can improve your marketing ROI. In short, if you’re not analyzing your competitors’ websites, you're missing out.

Finding and Building Citations Like an Agency
Casey Meraz

Finding and Building Citations Like an Agency

Local SEO

So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors.

How to Build a Content Marketing Strategy
Stephanie Chang

How to Build a Content Marketing Strategy

Content Marketing

As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns. But when you're creating a content marketing strategy from scratch, where do you start? Stephanie Chang's content marketing strategy framework is an action-packed, insightful place to start!

Tracking Google Analytics Events with Google Tag Manager
Alessandro Martin

Tracking Google Analytics Events with Google Tag Manager

SEO Analytics

Google Tag Manager (GTM) is a great tool that can really streamline the implementation of your favorite web analytics tool. Basically you put a container tag on your site editing your template, and then you should be able manage the configuration and the data collection process of your web analytics tool without touching your template again. You should be able to do it, but the trut...

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Evolution of the Local Algorithm
David Mihm

Evolution of the Local Algorithm

Whiteboard Friday

We've come a long way since the early 2000's, and local SEO has changed tremendously since the beginning of online search. In today's post, David Mihm discusses what factors affect ranking of local businesses, and how local algorithms within Google have evolved throughout the years.

The Experience of an Inbound Marketer in the Link Earning Process
blurbpoint

The Experience of an Inbound Marketer in the Link Earning Process

Link Building

Finding a suitable link prospect is a complex task for webmasters in terms of their link building tactics. Link building strategies used to be a prominent weapon a couple of years back. The SEO process now is no more a method of building hundreds of links overnight. These methods are completely off track, useless, and may even affect a website's rank, resulting in its continuous downfall. Whether you are a business owner, a blogger, or a webmaster, you need to be aware of the continuous Google updates. This helps you to drive your website’s SEO into the right direction.