The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I'm frequently asked: "How should I host my videos for SEO purposes? Is it better to use YouTube, Vimeo or third party hosting?" My response to this question is invariably terse, along the lines of "it depends on the style of your content and what you want to achieve with it." Each situation is different.
Is your website hurting because of over optimization? It's a question every SEO faces at one time or another. Over optimization penalties have been around for awhile, but how do you know when you've gone to far? In this week's Whiteboard Friday, we explore what happens when certain SEO techniques stop delivering value, and when you should switch your strategy to more productive activities.
People are always asking me whether they should spend their money on on-page SEO or links. The short answer: "It depends." The long answer: read the post and find out ;)
Last week, on the very kind invitation of Dmitri Grabov, I gave a presentation in London to the Hacker News monthly meetup group. The event was sponsored and hosted by some friends at Forward, and attended by startup folks from all around the greater London area. Like my presentation in Silicon Valley, t...
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Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
Not everyone has massive budgets or time to invest in link building so this post is for all the people out there that need to find creative ways to get the highest ROI from any time they do invest in link building. I want to show you a process I use to get links without spending all day sending outreach emails or building expensive infographics; I call this passive link building.
My name is Aaron Wheeler and, up until a couple of weeks ago, I was the manager of the Help Team here at SEOmoz. Rand's been out of the office at conferences and I've decided it's time to make my move. I've been waiting for this moment for 2 years now, sitting idly by, watching SEOmoz use a bunch of robots to tell us about websites and links and the internets. Robots!...
Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.
A lot of things can go wrong when you change most of the URLs on a website with thousands or millions of pages. But this is the story of how something went a little too "right", and how it was fixed by doing something a little bit "wrong". On February, 28 2012 FreeShipping.org relaunched with a new design and updated site architecture.The site'...
![Outreach Letters for Link Building [Real Examples]](https://moz.rankious.com/_moz/images/blog/banners/link-building-caa8312_2021-03-31-034549.png?auto=compress%2Cformat&fit=crop&dm=1617162349&s=103443fe26010f2768ffbcd12a58bb8c)
Outreach letters are a primary element in any quality link building campaign: If you're not getting responses, you're not getting links. It takes a lot of trial and error to find what works, which can be difficult for new link builders. To make things easier for everyone, I wanted to give several outreach letters I use for contacting different sites.
In last week's article on the SEOmoz blog about Pinterest I compared the up and coming social network to the old Digg. Little did I know that with one change in the algorithm earlier today they would actually become the old Digg.
First of all, thank you to everyone who listened in to the Microformats and Schema.org webinar with Richard Baxter and myself. If you are a PRO member and haven't had a chance to listen in, be sure to check it out! During and after the webinar we received a ton of great feedback and q...
I am a Romanian. I am proud of it, despite of what the world thinks about Romanians. What people think about Romanians could be influenced by Google. Google is a voice in the world, which influence in a positive or negative way, even if we do not like it.
Music is one of the most popular forms of entertainment and one of the most traded digital assets on the planet. Ever since Napster's debut in 1999 musicians, record labels and the RIAA have all singled out file sharing as the overwhelming source for loss of revenue in record sales. I have always wondered why they get to point all of these crazy fingers without highlighting how absolutely awful they are at marketing their products on the Internet – not to mention how little they seem to care about the revenue they lose to their own horribleness.