The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
There are a lot of different website types on the Internet. Websites differ in the way they present content and in the number of users interested in it. Bearing those differences in mind, link building strategists are aware that various websites require different approach towards link building strategies. One of the greatest sources of information for link strategists is the competitors’ benchmark.
In the ever-changing world of SEO, how do you know what your day-to-day responsibilities should look like? Rand digs into the ever-changing duties of an SEO in today's fast-paced world.
Using Twitter for business can be a lot of fun – but this doesn’t mean it’s always easy. Figuring out what to Tweet can be mind boggling, and it can be easy to fall into the trap of just Retweeting what other people are saying. Thankfully, if you think before you Tweet, it doesn’t have to be this way.
Quite a few things have changed in my approach to link building since my first link building guide back in 2010. One thing that hasn’t changed is my view that 80% of positive (and negative) SEO ranking factors still come from external sources – I’m not just talking about links here, but social and citations, also. This post is my updated view on Link Building 101 in a post-Penguin world.
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How does chasing the algorithm fit into search marketing in 2013, including the emerging trends of content marketing and #RCS? I explain why I've become a bit obsessed with the algorithm, why I firmly believe in content marketing, and how they fit together.
I often find that keyword research is an overlooked part of the SEO process. Many SEOs will tend to stick with using Google’s Adwords Keyword Tool and as a result, they will most likely be targeting the exact same keywords as the competition. The ultimate goal with keyword research is to find those juicy, low-hanging fruit - the long-tail keywords. Long-tail keywords are sometimes defined as keyword phrases containing multiple words of four or more. However, this is not how I like to define them. For me, the long-tail keywords are those that have lower volumes of traffic and are less competitive to rank for. In other words, they may contain multiple words or they could contain as few as two words.
Our Big Data team is bringing you a special holiday treat this month: two Mozscape indices in the month of November! The second November index is now live, and you can find fresh Mozscape data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.
Sometimes when you have to bite the bullet, it's not a clean bite; you've got to gnaw away at it until you finally break through. So it goes with our technical debt, but we've got a plan to erase the worst of it over the next 18 months.
As online marketers gear up for 2013, it's clear that the methods we use to acquire backlinks to our and our clients websites have changed. It is also clear that Google will continue to roll countless updates that will have some impact (big and small) on sites that aren't careful with their link building tactics.
Why Marketing Analytics Is Important: As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as part of our daily practice. Enter Marketing Analytics, the measurement and optimization of your marketing activities.
As part of a small business, I always find it very frustrating when I read articles about the ‘best ways to build links to your website.’ What I get frustrated about is that if you are a business with very low influence and you create this type of new, unique content, it can be quite a struggle to get it in front of those you wish to see it. With this in mind, I thought I would share the methods that I have found to be most effective for all us ‘little guys.’
Are you facing extra legwork to keep up with competitors who have installable desktop applications? Will Critchlow walks us through why Chrome apps and extensions are used for more than just simple bookmarks, and lays out the steps for you to build your own.
Since the inception of Penguin and Panda, SEOs have been shifting from link building strategies that may have involved anything from mass article submissions, social bookmarking, directory submissions in bulk, purchasing links, as well as other frowned upon strategies and have recently jumped on the guest posting bandwagon.
SEO on someone else's site; say what? Rand discusses how working SEO on other sites helps build the authority of your own site.