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A Simple Guide to Adding the Google Remarketing Pixel to Your Site
Tommy Griffith

A Simple Guide to Adding the Google Remarketing Pixel to Your Site

I recently added Google's Remarketing snippet to my website. While there are a number of great guides out there on what retargeting is and why it's so powerful, I found myself spending a lot of time getting lost in the Google Adwords UI and trying to set it up. Once I figured out how to do it, I wrote this super short guide on how to get it up and running. It will take you about 10 minutes.

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The Proof Is In The Pudding: How To Use Inbound Marketing To Get Inbound Marketing Clients
Bryant Jaquez

The Proof Is In The Pudding: How To Use Inbound Marketing To Get Inbound Marketing Clients

Sometimes we do things in the inbound community that feel redundant. Things like blogging, commenting, following people on social media, and reading the tens of thousands of SEO articles that end up in our inbox every year. It is nice to know that all the hustle pays off. The reason we got into inbound marketing in the first place was to help companies grow, right? How often do you use inbound marketing to grow your own company?

Using Twitter for Link Relationships
Ruth Burr Reedy

Using Twitter for Link Relationships

Link building outreach can be unpleasant, but through social media, people have the opportunity to form real relationships to help out with the task of getting your website and content out there. In today's Whiteboard Friday, Ruth Burr shares her tips on finding link targets online and building relationships with them through Twitter.

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How Blog Commenting Can Still Be a Healthy Part of Your Post-Penguin SEO Strategy [Case Study]
Dana Tan

How Blog Commenting Can Still Be a Healthy Part of Your Post-Penguin SEO Strategy [Case Study]

This is a true SEO story. One of my daily tasks is to find, visit and sometimes write comments on blogs that are related to the two different companies for which I do in-house SEO. Now, I am not talking about using some cheezy interface that serves up blogs and tells me how many words I need to write and then takes my keywords and turns them into anchor text and leaves them as the comment author's name. That's not what I'm talking about.