The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Last week Jen and I attended the Search & Social Summit here in my backyard of Tampa Bay. This isn't your typical conference recap post, though. I wanted to focus on the action items that still stand out for me a week later, the things will make a difference in what I do or how I do it. Perhaps you'll rethink the way you do a thing or two as well.
A few weeks back, Stephan Spencer authored a post for SearchEngineLand entitled 36 Myths that Won't Die But Need To. I certainly recommend checking out the post, but be warned of some highly contentious comments. The tweets and offline feedback were similarly up-in-arms and it's easy to understand why. ...
For years there was never a reliable way to know for sure what kind of ranking you had overall in Google for any particular keyword due to all the data centers. For a few years now, Google's webmaster tools would display ranking data for your top 100 keywords in the Top Search Queries area. However, ...
It's an exciting day at SEOmoz - Linkscape's index has updated with fresh data crawled in the past 30 days. This update also gives us a chance to show off lots of interesting data points around the web's usage of search-specific tags and directives. Let's dive in!
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Links. We all need 'em, we all love 'em, but they don't always do what we want 'em to accomplish. In this week's Whiteboard Friday, we'll look at the four different types of links you may need to focus on depending on your needs....
If you’ve labored through building out categorized keyword lists in Step 2, you’ve done a lot of the grueling work for your SEO strategy. Give yourself a pat on the back (or more realistically, go get yourself a beer. I’ll be right here when you get back). You should als...
User Generated Content pretty much rules the web these days. If a website isn't including comments, blogs, reviews, thumbs up or polls then frankly it might as well be a book instead of a website. Lame. So this post is all about how to squeeze the most SEO benefit out of your user generated content. Remember folks that even if you don't have "classical" user generated content t...
It’s going to happen – Google will start interpreting the social link graphs to influence their organic search results. In my opinion, the following is a strong look into how Google will begin interpreting social media. I came to this conclusion based on current and historical algorithm tendencies and, based on that, how it can rationally be applied to social media. ...
Having spent some time looking into keywords on customer and competitor sites, I decided there must be an easier way of collecting and viewing the data? Checking for keywords in page titles, headers, anchor text, image file names, etc can be quite time consuming. I started to think about how useful it would be to have a tool which would crawl a site and t...
Let's start by asking one of the most important questions in conversion rate optimization (CRO): A good question In this article, you’ll get: A clear and defined process for CRO Checklists to print and check off a...
I am very excited to announce that we have just put the finishing touches on our second SEO Industry Survey! We ran our first industry survey in 2008, and learned and shared a lot about the SEO community. This survey follows up on a lot of questions we asked last time, but includes a greater focus on other areas of organic...
I've been an SEO for a long while - nearly 8 years. In all that time, I still haven't been able to wean myself off the intoxicating drug dealt out by the Google toolbar - that "little green fairy dust" called PageRank. Intellectually, I know its flawed in lots of ways, but so many people in our field (and in the broader webmaster/marketing community) still talk about...
Feverishly tweeting at all hours of the day? Check your Facebook page before you go to bed and first thing when you wake up? Addicted to social media? You're not alone. A recent Retrevo Gadgetology Report asked avid social media users questions like when, where, and how much they spend on social networking sites...and the information may just surprise you. ...
Step 2 isn’t groundbreaking stuff, but it’s approached in a slightly different manner in order to use and abuse further in our strategy document. It’s your regular keyword research broken out into categories for segmentation and prioritization, and we’ll use that for prioritizing and determining gaps and opportunities in Step 3 and for competitive research in Step ...