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CRO and SEO: SEM Civil War
K

CRO and SEO: SEM Civil War

On-page SEO

civil war n. A state of hostility or conflict between elements within an organization. Alright, so search marketing isn't really an "organization" but there is a certain hostility within its ranks. It's the war of the acronyms and funding. For years there have been articles, studies, and conference panels surrounding the debate of paid search versus organic search. That rivalry is rather ancient now considering the new kids on the block: CRO, SMO, and LPO. Who will win the war? Simple. If any one side wins the war in your organization, you are the loser.

Are Specific Keywords the Most Valuable?
W

Are Specific Keywords the Most Valuable?

Paid Search Marketing (PPC)

One thing I've noticed in both my SEO efforts and in PPC advertising is the difference between general and specific keywords. By getting a feel for the value of different keywords, you can make better judgments about how much to bid for them on AdWords. To make this as concrete as possible, I'll describe it in the context of my own business.I'm a lawyer. My law firm, based in...

Dear Internet, Meet Facebook Status Optimizer (Boom, Mind Explodes)
Danny Dover

Dear Internet, Meet Facebook Status Optimizer (Boom, Mind Explodes)

SEO Tools

At SEOmoz, we have always striven to be at the forefront of understanding digital search. As web search has become an increasingly solved problem, some of our researchers have begun to switch their focus from Google to Facebook. Facebook is unique in that it is able to data mine social patterns between real life friends. This is increasingly critical data because as our lives become more busy, ...

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Determining Whether a Page/Site Passes Link Juice (and How Much)
Rand Fishkin

Determining Whether a Page/Site Passes Link Juice (and How Much)

Link Building

We've been hearing some requests lately for some really advanced, expert-level content, and this post is here to deliver. I've built up a short list of topics that deal with more cutting edge SEO, and if there's interest in this series, I'll try to make it a regular part of the blog. These tactics aren't black or gray hat (we're not advocates of that kind of thing), but they're very specific in...

Where In the World is SEOmoz - April-May 2010
Jennifer Sable Lopez

Where In the World is SEOmoz - April-May 2010

SEO Events

Whew! The Spring conference season is in full swing, and the mozzers are coming soon to a city near you. You'll find us anywhere from Charlotte, NC to Barcelona to Singapore in the next couple months. The coolest part is that we're attending and speaking at some conferences for the very first time. It feels good to get out and stretch a bit! Plus, the developer in us will be attending conferenc...

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Creating an Online Video Strategy
kate matsudaira

Creating an Online Video Strategy

Content Marketing

Lots of us keep hearing about how video is such a compelling medium and a great way to engage your customers. Not long ago Rand presented a Whiteboard Friday Video where he covers some of the basics around video SEO, like the trade offs between using a third party site, or hosting the video yourself. In the following post, I hope to add a little more to that topic and talk about some additional strategies that combine these ideas - starting with a 3 step process to help you get started with creating a video strategy for your website