The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
On Thursday (November 3rd) of this past week, Linkscape's index updated (in record time - just 3 weeks). New link data's once again available in OpenSiteExplorer, via the SEOmoz API and in the Mozbar. Here are the stats for this latest index update (our 46th inde...
Yesterday, Google announced that they released a new update that impacts roughly 35 percent of searches and can better determine when to give you more up-to-date relevant results. What does that mean for you as a search marketer? Rand with special guest Mike King (@iPullRank) dive into what this mean for you and your clients.
In PPC, the retail industry is one of the toughest areas to crack in terms of managing a successful campaign. There are many reasons for this, as online stores try to stand out from the crowd by holding frequent sales, product giveaways, offering free delivery and distributing voucher codes. Some online shops claim to have year-round sales which are always quite amusing as their prices seem to remain the same.
Great content just magically creates traffic, wealth, and fame, right? Not always, sadly. Here are a few ways to put great content into motion and market your marketing.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Google Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take full advantage of it. To take full advantage of it we have to share knowledge and that's what I'm here to do. I'll be sharing some great advanced segments, how to do multiple goal conversion tracking and the secret success behind cross domain tracking.
It's a time-tested method used by virtually all SEOs making a plunge into the world of link building – directory submission. For the most part, it's not excessively expensive, doesn't take a lot of time, and if you submit to the right directories (read: ODP and Yahoo! Directory), it can have a meaningful impact on your website search engine ranking.
A big complaint I hear in the SEOmoz Q&A forums, and in the industry in general, is from SEOs that have clients that sell boring things that they believe cannot be adapted for Social SEO Campaigns. Those poor SEOs that are tasked with promoting key words like "buy door hinges online", "junk removal smallville" and "personal injury claims".
Facebook and Twitter are portrayed as the arch nemeses of Google, when in reality, these new social forces will save Google's search engine by allowing its results to become exponentially better. It will restore everything the Internet was meant to be--a democracy. The Internet lacks democracy. As an SEO and small business advocate...
About a year ago, we started talking about how we wanted to find a way to meet more people from the community in person. Sure we all get to know each other online through the blog, on Twitter or maybe in Q&A, but it's nothing like getting to meet people face-to-face. There becomes a bond or friendship once you actually know each other that helps to build a community. ...
As SEOs we often live in a bubble, sometimes it's a social media bubble where we only tweet amongst our peers, sometimes it's a literal bubble that we don't explore outside our comfort zone, but that bubble can easily keep us from seeing things that to consultants in other fields is painfully obvious. At the end of the day, an SEO consultant isn't any more special than a CPA or a Financial Planner, we're all consultants and ultimately our job is to give our clients what they want.
Realtime Google Analytics data inside a Google Doc— a panacea! In this blog post I'll show how you can do this yourself, and I've created an easy template to help get you started. Create your own custom reports and slice and dice your analytics however you like!
Choosing keywords to optimize for is a tricky business, made all the more tricky as keyphrases grow longer than a couple of words. As Google has said, up to 20% of search queries in any given day are unique. Should you try to optimize your tauntaun sleeping bags product page for "tauntaun sleeping ba...
[Website Review Examples] Learn best practices and samples of website reviews. Over the past decade, I've been part of many reviews of websites, both in-person, as a consultant, and at many events. I've found that much of the time, the reviews themselves lack structure.
There's a lot of good SEO tools out there. MajesticSEO, (shameless plug coming up:) my competitor finding tool, (shameless friend's tool plug:) SEOgadget's keyword research tool and of course the SEOmoz tools. However, all these came from scratching an itch that we had...