The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
First, let me make a quick introduction. Normally, I spend my time focused on new products at SEOmoz, working with a great team of people that design and build our new tools and features. Today I am excited to use my first blog post to announce our new SEO toolbar, and tell you about some of the powerful features we have added.
Late last week, Eric Enge of Stone Temple (and a co-author of mine on The Art of SEO) published a fascinating interview with Google's head of Webspam, Matt Cutts. I think the whole of the S...
In the past, I have tried several different ways to skip the first link that Google takes into account for a given URL (nofollowed links, links with 301 redirections, etc). However, all these attempts had little success (301 works but it's very suspect). Recently, I ran a test to see how Google handled the anchor links (links to different sections within the same page, eg: ...
May It Please the Mozzers, I haven't written on the blog in months, but I simply couldn't let today pass by without acknowledging the courage and perserverance shown by Rhea Drysdale in her pursuit of justice. She's my hero and I want to be just like her--A woman of action and humble fortitude. ...
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Why is canonicalization important & how do you implement it on your site? Here are steps for creating 301 redirects in Apache, IIS, PHP, JSP, ASP and Coldfusion.
I know, I promised a Linkscape update by last week. And I missed it. But there's an update today! Do you forgive me? No? Not enough? Well how about doubling the volume of data available in our free API? You might have gotten a totally awesome email last week announcing that the fr...
Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets). So why are we telling you NOT to test? Well, we're not, we're just saying to be smart about it. People often get a testing platform ready to roll and then start obsessing over just how intricate they can get with multi-variate tests...it's a walk befor...
Technical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my tips for regular checks you should be doing to stay on top of your website to maximise your search engine performan...
Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do "man on the street" interviews, somewhat along the lines of Jay Le...
Despite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion rate) on many pages. ...
Search Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, I've shared examples of different tactics used at different website, and the effects that have been seen. If you're considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing.
Introduction Almost since the beginning of Twitter SEO experts have been speculating how Twitter can help them in their SEO projects. The most obvious usage - direct link building - was rejected immediately because of nofollow tags that were added to all external links. The only thing left was using it for ...
Sure, you use Twitter as a social media tool, but have you ever considered it as an SEO research tool? No? Well watch and learn this week to find out how you can harness it in a whole new way. Now that social signals (particularly Twitter) are becoming more important in the engines, they can help you pinpoint when a keyword is going to trip the 'Query Deserves Freshness' switch. If ...
Today I am proud to announce the launch of the second version of Open Site Explorer. Since SEOmoz has officially moved out of consulting, we are now able to put our full resources into building fantastic SEO so...