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Ballmer, Sitelinks & Other Favorites from SMX West Day 1
Jennifer Sable Lopez

Ballmer, Sitelinks & Other Favorites from SMX West Day 1

SEO Events

SMX West 2010 kicked off with quite a bang (or was that a yell?). Since Microsoft's CEO, Steve Ballmer was the keynote, people arrived early to ensure good seats. The music playing before it started was amazing, it helped to create an excitement in the room that I really had never felt before a keynote before. I had attempted to save a seat for someone up front, but there was just too much demand and had to give it up. That's the sort of thing that happens at a great concert, not a conference keynote.

One Dead Simple Tactic for Better Rankings in Google Local
Rand Fishkin

One Dead Simple Tactic for Better Rankings in Google Local

Local SEO

This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factorts. In that document, and in many places where local results are analyzed, it's clear that getting your business/website into more listings that Google indexes is a v...

Managing SEO Campaigns in Declining Industries
Rob Ousbey

Managing SEO Campaigns in Declining Industries

Moz News

A site's organic traffic may drop because it is performing poorly compared to it's industry competitors, or the whole industry may be suffering from a slow down of consumer demand in that niche. In this post I recommend some metrics that can be tracked to benchmark your site against competitors (independent of market behaviour) and to check the health of the industry. I'll then make suggestions for finding opportunities to slow or reverse the trend of dropping traffic. For the benefit of the time-poor, the post ends with a three point checklist / summary.

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Whiteboard Friday - The Renewed Value of Branding
Scott Willoughby

Whiteboard Friday - The Renewed Value of Branding

This week we take a look at how shifts in the engines over the last year have made it more important than ever to really pay attention to brand-based marketing. A year or so ago, the engines started giving more weight to established brands, but things have become more interesting: With enhanced attention to personalized search, click patterns, and brand preferences emerging through ...

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Using Bit.ly URL Shortening For Traffic Analysis
N

Using Bit.ly URL Shortening For Traffic Analysis

SEO Analytics

If you’ve not used it before, bit.ly is a URL shortening service which is popular with Twitter. Due to the 140 character limit in tweets, characters are a premium so services such as bit.ly, goo.gl, etc provide an easy way to shorten lengthy URLs.So, you’re probably wondering what relevance this has to SEO? Well after using bit.ly for a while, I’ve com...

What We Believe and Why: SEOmoz's TAGFEE Tenets
Rand Fishkin

What We Believe and Why: SEOmoz's TAGFEE Tenets

Moz News

At SEOmoz, like many companies, we have a collection of internal documents related to our goals with the business and the ideals we strive towards. A couple years ago, I wrote a post about some of our efforts in that direction, but last year, we authored a document called "The TAGFEE Tenets" that represents more about what we want to be.

Running Giveaway Competitions for Links and SEO
Rob Ousbey

Running Giveaway Competitions for Links and SEO

Link Building

There are very few tactics which can guarantee success in linkbuilding. Executed correctly, giving something away is one that gets close to fulfilling that promise. This post covers competitions and giveaways; I'll share techniques and tactics you can use, and will include links to some interesting competitions seen online recently, and some that we've run for clients. Runni...