The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
There's a lot of good SEO tools out there. MajesticSEO, (shameless plug coming up:) my competitor finding tool, (shameless friend's tool plug:) SEOgadget's keyword research tool and of course the SEOmoz tools. However, all these came from scratching an itch that we had...
Last week, a leaked copy of Google's quality rater guidelines appeared. I pulled 16 insights from the document that help you understand how Google thinks about quality.
In my own personal experience with working on SEO projects over the last four years, there have been numerous instances where a website undergoes a major revamp or you take up an ongoing SEO project and discover content indexation issues. The case I am specifically referring to is when you have a large number of old website pages that were not 301 redirected or removed using a 404 (not ideal) or just plain old content that lingers on in Google's index because it was just only delinked from the website's internal linking schema (we've all been there, right?)
There comes a point in your career as an SEO when you need to recruit someone else. Whether that's to expand your own consulting firm, or as part of your management role within another company – either way you need to get another human being on-board with what you are doing.
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Anyone that has worked in SEO in any capacity knows that it's a complex business and you learn something new just about every day. But the ultimate SEO goal is easily defined: improved search rankings. It's challenging and somewhat frustrating because of the unknowns of search engines (alright...Google). But at my firm, we have an extremely fine-tuned SEO process that works for us and for our SEO resellers.
Gathering rankings is one of the most annoying and time consuming tasks of an SEO consultant's work. Because of search personalization, it can be near impossible to find accurate rankings for keywords to report to clients or to use to gauge our work's effectiveness. Mike King and I have found a way to get rankings for the keywords driving traffic to your site directly into your A...
On Tuesday, Google announced that signed-in users will, by default, be routed to the SSL version of Google (https://www.google.com). Before Tuesday, most users used non-SSL Google for their searches. In this emergency Whiteboard Friday, Rand will go over the changes Google has made, why it happened (and why it really might have happened), and what you can do to stay calm and fight back.
The Koozai team are taking over the SEOmoz Whiteboard today with Mike Essex and Samantha Stratton presenting on effective techniques for controlling branded term searches. So if you want to stop negative press, counterfeit goods and bad reviews appearing for your product or brand name searches we will show you how. So for more sales with Page One Domination, watch on:
This week Rand is joined by Duane Forester of Bing to talk about all thing Bing. Rand and Duane will be talking about the shut down of Yahoo Site Explorer, early stages of social search, the return of the meta keyword tag as a spam signal, and some new features in Bing Webmaster Tools.
Are you constantly fine-tuning your URLs for SEO? Here's 5 scenarios where you might need a change, and a lot of reasons you might not.
Howdy gang! As promised, last night we launched our 45th Linkscape index. You'll find new data in Open Site Explorer, the Mozbar and the PRO Web App as well as in our API. We've also started to address some of the cha...
My first real company was an SEO agency. I was only 17 years old when I started it and I had no clue what I was doing. The only thing I knew was there was a business to be made from SEO because companies spent millions of dollars on pay-per-click advertising. I was fortunate enough to get my agency $10,000 to $20,000 a month in revenue within a year, but scaling the company to millions of dollars a year was a much harder challenge.
This post is for anyone who is an SEO, Online Marketer, Domain Name Buyer or PPC in general and does keyword research using the Google Keyword Tool. Don't get me wrong -- keyword research is a very important aspect for SEO and if you do not do it correctly you can make a huge mistake by targeting your whole SEO campaign around specific keywords which are not all that correct. Some times the data can leave you a bit angry when you compare it with other real time sources or more accurate PPC data.
One of the things I like the most is to ask questions. Yes, I was one of those unsupportable little kids always asking "Why? What? When?" questions to their parents. And that need to learn new things from others is still there, alive. That is why in the past weeks I have started an interviews' series in my blog I Love SEO, with interviews to ...