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Whiteboard Friday - The Renewed Value of Branding
Scott Willoughby

Whiteboard Friday - The Renewed Value of Branding

This week we take a look at how shifts in the engines over the last year have made it more important than ever to really pay attention to brand-based marketing. A year or so ago, the engines started giving more weight to established brands, but things have become more interesting: With enhanced attention to personalized search, click patterns, and brand preferences emerging through ...

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Using Bit.ly URL Shortening For Traffic Analysis
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Using Bit.ly URL Shortening For Traffic Analysis

If you’ve not used it before, bit.ly is a URL shortening service which is popular with Twitter. Due to the 140 character limit in tweets, characters are a premium so services such as bit.ly, goo.gl, etc provide an easy way to shorten lengthy URLs.So, you’re probably wondering what relevance this has to SEO? Well after using bit.ly for a while, I’ve com...

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What We Believe and Why: SEOmoz's TAGFEE Tenets
Rand Fishkin

What We Believe and Why: SEOmoz's TAGFEE Tenets

At SEOmoz, like many companies, we have a collection of internal documents related to our goals with the business and the ideals we strive towards. A couple years ago, I wrote a post about some of our efforts in that direction, but last year, we authored a document called "The TAGFEE Tenets" that represents more about what we want to be.

Running Giveaway Competitions for Links and SEO
Rob Ousbey

Running Giveaway Competitions for Links and SEO

There are very few tactics which can guarantee success in linkbuilding. Executed correctly, giving something away is one that gets close to fulfilling that promise. This post covers competitions and giveaways; I'll share techniques and tactics you can use, and will include links to some interesting competitions seen online recently, and some that we've run for clients. Runni...

UK Telephone Numbers and Local Search SEO
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UK Telephone Numbers and Local Search SEO

This article is mainly going to focus on the UK, so apologies to those of you who don't deal with UK telephone numbers on the sites you maintain. The US is, however, used for comparison.In the url=http://www.seomoz.org/ugc/do-all-your-business-telephone-numbers-work-as-published [ previous article ] I mentioned making sure all the numbers published online for your business are correc...

SEOmoz Coming To a City Near You (Kinda)
Jennifer Sable Lopez

SEOmoz Coming To a City Near You (Kinda)

The holidays are long over, 2010 is well underway, we've launched a new product, made a big announcement... and it's barely February! While our amazing development and product teams are busily building new tools as I type (and I'm not even kidding, those guys work a lot), some of us are hitting the road. For the next couple months, the SEOmoz team will be galavanting across the globe attendi...

The Elements of an HTML Link
Rob Ousbey

The Elements of an HTML Link

Links. We often talk about why we want them and how to get them, but today I'd like to go back to basics and look at the constituent parts of the HTML code behind them. This is definitely a post for the new SEO, or web-developer looking to expand their experience, but even experienced search marketers may want to comment the nuances of some parts of the humble anchor tag's attributes.