The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
This week, we've got a couple of newcomers to Whiteboard Studios! Our very own Jen Lopez and Danny Dover (whom you should know well thanks to Jen's Meet the Mozzers post) are pinch-hitting for our globe-trotting CEO. Let's all give them a big welcome. We did a PRO Site Review Webinar last week and noticed a few SEO issues tha...
Tomorrow, at 8.30am PST (11.30am EST / 4.30pm GMT), I am going to be joined on the next Distilled conference call by Richard Baxter as we discuss "how to get the most from your SEO".
Last week, while in London, I received an email from Paul Graham, whom I've long admired, possibly even idolized a bit. He asked if I was available to come speak at a YCombinator SEO event in Mountain View. Tonight, I presented at that evented and thought I'd share my experiences, recommendations and yes, my presentation. Not everything that...
This week we take a look at how shifts in the engines over the last year have made it more important than ever to really pay attention to brand-based marketing. A year or so ago, the engines started giving more weight to established brands, but things have become more interesting: With enhanced attention to personalized search, click patterns, and brand preferences emerging through ...
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If you’ve not used it before, bit.ly is a URL shortening service which is popular with Twitter. Due to the 140 character limit in tweets, characters are a premium so services such as bit.ly, goo.gl, etc provide an easy way to shorten lengthy URLs.So, you’re probably wondering what relevance this has to SEO? Well after using bit.ly for a while, I’ve com...
It's time for a quick mid-week geek-out - I wanted to collect together a bunch of resources I have written on first touch tracking in Google Analytics including (for the first time that I'm aware of), the technical implementation details:
There's been a lot of talk in SEO about how personalized search affects the future of rankings, but it seems to boil down to one simple fear: does my client see the same rankings that I do? I decided to put this to the test...
I'm pleased to announce that we've updated the Linkcape index with crawl data that's between two and five weeks old—the freshest it's ever been.
At SEOmoz, like many companies, we have a collection of internal documents related to our goals with the business and the ideals we strive towards. A couple years ago, I wrote a post about some of our efforts in that direction, but last year, we authored a document called "The TAGFEE Tenets" that represents more about what we want to be.
There are very few tactics which can guarantee success in linkbuilding. Executed correctly, giving something away is one that gets close to fulfilling that promise. This post covers competitions and giveaways; I'll share techniques and tactics you can use, and will include links to some interesting competitions seen online recently, and some that we've run for clients. Runni...
The basics of SEO problem identification can be done in about 15 minutes. When completing this audit I recommend you take notes based on the action items listed in each section. This will help you later when you do a deeper dive of the website.
This article is mainly going to focus on the UK, so apologies to those of you who don't deal with UK telephone numbers on the sites you maintain. The US is, however, used for comparison.In the url=http://www.seomoz.org/ugc/do-all-your-business-telephone-numbers-work-as-published [ previous article ] I mentioned making sure all the numbers published online for your business are correc...
The holidays are long over, 2010 is well underway, we've launched a new product, made a big announcement... and it's barely February! While our amazing development and product teams are busily building new tools as I type (and I'm not even kidding, those guys work a lot), some of us are hitting the road. For the next couple months, the SEOmoz team will be galavanting across the globe attendi...
Links. We often talk about why we want them and how to get them, but today I'd like to go back to basics and look at the constituent parts of the HTML code behind them. This is definitely a post for the new SEO, or web-developer looking to expand their experience, but even experienced search marketers may want to comment the nuances of some parts of the humble anchor tag's attributes.