The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
A SHORT INTRODUCTION... We all know that the search engine robots more frequently visit popular pages, i.e. those that have the largest number of incoming links, both internal and external ones. The architecture of a website is usually correlated with the popularity of these pages expressed by number of backlinks:Home page has the most backlinks,1st ...
I ran across this survey data eMarketer released last week and my heart sank: This first chart looks innocent enough. It's when you look at the next one (from the s...
It's a well-known fact in the SEO world that Google shows enormous favoritism in its rankings to domain names that contain one or more of the keywords being searched for. If your domain name is a close match to the search keywords all glued together, it's as easy as fishing with dynamite to get on page 1 of the SERPs for that search phrase.&...
This week we're pleased to welcome Marshall Simmonds, CEO of Define Search Strategies and Chief Strategist for the New York Times, to Whiteboard Studios. Whether or not to use topic pages--and how to use them effectively--is a topic of some debate in the SEO world. Well, who better to ask about it t...
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The launch of Open Site Explorer last week opens up a lot of link data, filters, and anchor text to a much wider audience than we've ever had before. In that same vein, today we're announcing our new and improved SEOmoz Free API. Any registered (it's free) SEOmoz member ...
A reaction to recent accusations in the SEO industry that awards, etc. are only going to people's friends, and how this topic has implications for all of our social interactions.
Last week we unveiled our newest toy, Open Site Explorer, to the world and the response was phenomenal. Now we want to take some time and really show everyone just what this powerful link analysis tool is capable of and answer your questions, so we're hosting not one, but two FREE Webinars this week! ...
How many pages has Google indexed? This question and the problems surrounding it run rampant through the SEO world. It usually arises when someone starts doing searches like this: ...
Google employees Matt Cutts and Steve Baker recently released related posts on how computers understand human language and what that means for webmasters. These posts cemented what a lot of SEOs, webm...
Q&A sites are a great way to get your message across and to build your brand and reputation.How many people use Q&A sites? In a recent Business.com study, 49% of companies that use social media said they ask questions on Q&A sites. Only 29% said they use...
At some point during your University's SEO 201: Advanced Keyword Research & Targeting class, they probably gave a few lectures and case studies on how to effectively split up your keyword research list across multiple pages and use those terms/phrases to maximum benefit. But, for those who might have missed that lesson (which would be, umm, all of us, since no...
So it's a new year (doesn't 2010 feel like the future?!) and it's a new you. As Pete blogged last week plenty of new year's resolutions are being set. For many this may involve getting a better or job or getting paid more money. This post is for you. Hopefully by the time you've read this post you'll have some ideas to tu...
This week Will Critchlow is back to help Rand talk about best practices for keeping your clients (and yourself) happy during consulting contracts. It's important to start early (setting expectations, contracting, agreeing on KPIs), maintain good communication, and follow through on deliverables. Happy clients mean more business, improved reputation, higher demand and more success for you.&nb...
One often-ignored part of SEO is making invisible pages visible. When I say 'invisible', I mean pages that have received zero clicks from organic search results.If you can find those pages, you can decide:To keep them, but work to raise their organic search profile;To keep them, but use more of their link juice to help other, higher-profile p...