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Historically, I've been fairly narrow in what I read in the blogosphere and tech arena (almost all SEO-centric stuff). You can see my Firefox sidebar list here, which hasn't changed much since 2008 with the exception of the blogs and news sections. But, over the past 6 months, I've been b...
Welcome back to our second installment of this very special WhiteBEARD Friday! Last week Rand Fishclause discussed how the new school way to get links is to give back to webmasters. That's right, you've gotta give a little to get a little. This week, in the spirit of Searchmas©, we're giving you 12 examples of sites that exemplify this new model. From ...
Amongst the plugins I add to any new install of Firefox is the Web Developer Toolbar by Chris Pederick. Obviously, this add-on is chock-full of features that are useful for web developers, but it really does make diagnosing various SEO issues much easier. This list gives the top seven tasks that I find easier, when I have the toolbar installed.
Ho-ho-ho! Merry Winter to you! In a very special Whiteboard Friday we'll look at the new model for attracting lots of inbound links: giving back to webmasters. Nowadays it's not always enough just to have great content. You've got to give the linkerati value--something that will incentivize them to link to your site. Rand Fishclause discusses how this new model works and then, next wee...
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First off, apologies for my absence from the blog these past few days. It's been an incredibly busy time, trying to wrap things up before I leave for San Diego over the holidays. So much for a December lull... In this post, I'm going to try tackling a lot of the recent trends we've been observing from the engines and talk about my personal perception of what's to come over t...
This past week saw the launch of Google's real-time search and quite frankly everyone flipped out. And justifiably so, it's not often that our SERPs get torn up so much in a new way like this. Questions I'd love to see the answer to are things like: What triggers rea...
In my previous post titled "Top 15 Web Metrics" I wanted to share with you some useful web metrics which should be tracked for a classified (e-commerce) site with a free analytics tool such as Google Analytics. This time, I'd like to fo...
One thing I like to think I've learned over the years is the subtle art of persuasion. Here are some tips on how to ask Yes/Yes questions (and almost always get a "Yes").
There are many ways to "go viral" these days, with new and creative methods surfacing regularly. In my experience as an internet marketer, I've seen many impressive and ingenious techniques for generating traffic, buzz, and links. Although not all of these examples were created with specific goals (traffic, links, cash) they are notable for their creativity and effectiveness...
Linkfromdomain is a search operator that is unique to Bing. It returns the pages that are linked-to from a domain. And it's a great addition to a linkbuilder's arsenal. I'm going to walk through some theory and end with a worked example.
In late October Forum One Networks put out a white paper titled "Online Community and Social Media Compensation." I applaud their efforts, but, I think they create an unrealistic view of the job space in online media. One, I think the surveyed companies over-represent corporate ...
Yesterday night I stayed up way too late authoring a post on Google's Indexation Cap. Today, despite getting up way too early, I wanted to follow up and answer some of the questions from the comments, Twitter and my email. I think SEOs who read the post rightly asked for more direction in solving this problem - a fair request.
There are literally a bazillion SEO tools on the internet (literally!), this post discusses just one such tool; Xenu's Link Sleuth. Many people in the SEO industry are already aware of this tool but many people I've spoken to only treat the tool as a broken link finder. It's so much more than that. This post is aimed at those who haven't heard of it before and those who do use it re...
First off, I hope everyone among our US (and expat) readers had a great holiday weekend, filled with tryptophan and football (I know mine was). Second, I'm very excited to announce that SEOmoz PRO is launching our first ever webinar on Thursday Dec. 10th at 11am Pacific (2pm Eastern, 7pm Lond...