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Using Social Media to Get Ahead of Search Demand
Michael King

Using Social Media to Get Ahead of Search Demand

Keyword Research

Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly about even thinking about bringing something to the Keyword Research table. Now with that said, have a few ideas about using data sources outside of those that the Search Engines provide to get a sense of what needs people are looking to fulfill right now. Consider this the first in a series.

Accidental Noindexation Recovery Strategy and Results
C

Accidental Noindexation Recovery Strategy and Results

Technical SEO

On Monday 8/1, I was searching Google for 'mets tickets' and saw that we had slipped from page 1. Worse, we weren't even on page 2. I tried a few more queries that I knew we should be on page 1 for and still nothing. My heart was beating. Had we been Panda'd? It didn't make sense, but I was panicked. Then it hit me. I opened up our New York Mets page, but, just like Mike Mcd, I knew before I even clicked view source...content="noindex" on all of our product pages.

Considerations for Targeting Specific Devices and Platforms using PPC
M

Considerations for Targeting Specific Devices and Platforms using PPC

Paid Search Marketing (PPC)

In the last couple of years, the mobile web has taken off considerably. This has allowed advertisers to target content at mobile devices, users and reap the rewards. Structure your accounts properly. Firstly, account and campaign architecture based around devices is key. Create your campaigns based on the individual devices you are targeting. This will all...

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7 Google Analytics Advanced Segments I Love (and you should too)
John Doherty

7 Google Analytics Advanced Segments I Love (and you should too)

SEO Analytics

I love using Advanced Segments in Google Analytics. Sure, you can export a big chunk of data to Excel and then use some Excel wizardry to clean up the data and display it in different ways, but what if you just need to get a quick snapshot of certain traffic or trends, but the default segments don't go far enough? I've put together a few of my favorite Google Analytics Advanced Segments for yo...

Tracking Your SEO Website Badges in Ten Seconds or Less
Josh Braaten

Tracking Your SEO Website Badges in Ten Seconds or Less

Link Building

Using website badges for the purposes of link building for SEO is nothing new, and has served many-a-website well in adding numbers and variety to their backlinks portfolios. Traditionally, tracking these campaigns is possible, but can be a hassle. You can search your log files for requests for the badge across the web, but this can be often be an imperfect, if not crude way to measure your res...

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An SEO Checklist for New Sites
Aaron Wheeler

An SEO Checklist for New Sites

Whiteboard Friday

Over 160,000 new top-level domains were registered yesterday. 160,000! This huge volume of new sites being birthed wasn't unique to yesterday; this happens every day (you can check out today's progress at DailyChanges.com). The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an incredible ad...

Improve Your Client Relationships
Jonathan Walker

Improve Your Client Relationships

SEO Copywriting

If you're working on the behalf of a client, or as an in house SEO, like any area of business it's vital to get your relationship off to a great start. After all it is a lot easier to keep a good relationship if you get off to the right start, compared to the difficulty of getting it back on track should things begin to get a little bit sour.