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How to Outsource Content (That's Worth Reading!)
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How to Outsource Content (That's Worth Reading!)

Content Marketing

Pretty much every SEO guide says that quality content is a key component to success. That’s great, but if your writing skills are a little bit lacking, that usually means getting someone else on board. Hiring freelancers has been covered a fair bit on this site, but not too much has been said about how to get the best out of those who deal with copy. This post should hopefully provide some helpful tips, as well as some resources to get you started.

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Link Profile Tool to Discover Paid Links or Other Anomalous Linking Activity
Tom Anthony

Link Profile Tool to Discover Paid Links or Other Anomalous Linking Activity

Competitive Research

What I'm going to share today is a tool I've built that automates a process to evaluate a domains link profile looked and whether it stands out against other domains in its niche. I'm going to show you the real data I saw for a client who I knew had bought links and how you can use the same tool to identify domains that have maybe bought links or other anomalous link profiles. It all works via Google Docs and the Linkscape API and only takes a couple of minutes to run the full report.

Linkscape's September Update + Feedback
Rand Fishkin

Linkscape's September Update + Feedback

Moz News

Last week, we launched a new Linkscape update with data crawled and indexed in August. Several folks noticed some significant changes in this index, particularly in link counts and some PA/DA metrics. I wanted to take some time in this post to talk about Linkscape's data, our process, some of the challenges we're facing and what you can expect to see with the index over the next several months....

Social Network Spam and Author/Agent Rank
John Doherty

Social Network Spam and Author/Agent Rank

Search Engines

As search engines develop and ranking signals change, it can be helpful to look at patents and try to pull out and explain what factors may go into their algorithms. Not every social share will affect rankings, so how can we build our authority? In this post, we explore the ideas of Author Rank and Agent Rank and how search engines may view social signals. We also provide some actionable tools that you can use to create your identity online as social signals become more of a ranking factors.

Keyword Metrics for SEO (And Driving Actions from Data)
Aaron Wheeler

Keyword Metrics for SEO (And Driving Actions from Data)

Whiteboard Friday

We all have access to a lot of great metrics surrounding keywords we research and target, including data from search engines themselves, analytics suites, and other third-party companies (ourselves included). It's one thing to gather and parse this data, but it's a whole 'nother thing to actually act on that data to drive traffic. On this week's Whiteboard Friday, Rand illustrates some wa...

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5 Reasons Why Copying Links is Bad for You
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5 Reasons Why Copying Links is Bad for You

Link Building

When you start out in link building, almost everyone recommends to check out your competitors. And I agree: it is very important to know who you're dealing with in the SERPs. Many people additionally recommend to "get" all those links your competitors have built so far. However, this can be a potentially dangerous and rather inefficient approach to link building...

Keyword-Level Demographics
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Keyword-Level Demographics

Marketing Psychology

On Tuesday I made my speaking debut at SMX East 2011 on a panel with Lena Flanigan and Vanessa Fox. I unveiled a methodology that I think is potentially game changing. Now I want to share this breakthrough with the community that has helped me build a name for myself. Without further adieu ladies and gentlemen of the SEOmoz community I present to you Keyword Level Demographics.

Multiple Stage Remarketing Campaigns
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Multiple Stage Remarketing Campaigns

Paid Search Marketing (PPC)

First of all, What is Remarketing? In case you've been living under a rock for the past year, Remarketing is a form of interest-based advertising used by Google. Joanna Lord did a great job of explaining it here on this post about Remarketing. The short version is that you tag a visitor who comes to your website with a browser based cookie, then Google uses that cookie to serve your display ads across the web.