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Content is King, Baby!
Eric Enge

Content is King, Baby!

<p>One of the most important things you can do to help create a successful web site is to build a site that provides a remarkable experience. If we look past the popular phrase "linkbait" (a term I don't like because of its negative connotations) we need to answer the question: "why would someone link to our site?".</p><p>When I first talk to a clien...

I Submitted to Digg But All I Got Was This Lousy T-Shirt
Danny Dover

I Submitted to Digg But All I Got Was This Lousy T-Shirt

If you are involved with internet marketing for more than five minutes you will inevitably hear someone preach about the power of Digg. It is funny how hard people work for their 15 minutes of fame. Yes, if you make it on the homepage your website will receive hundreds of thousands of views in a single day. Yes the links it provides will help your search rankings. And yes the ...

Google's Ajax APIs
Eric Enge

Google's Ajax APIs

At Stone Temple Consulting, we've spent some time playing with the Google Ajax Search API and the Google Ajax Feed API. These are great tools for embedding dynamic content in your web site. This post is going to talk about how to use these two APIs to do just that.

Widgetbait Gone Wild
O

Widgetbait Gone Wild

Here's the deal: I build links. I build a lot of them - tens of thousands every month. How do I do this? I create fun online quizzes and then provide HTML code with quiz scores that bloggers and website owners can embed on their own sites. A good example is this widget, which tells you if you talk too much in your blog, or ...

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Class Action Trademark and Anti-Cybersquatting Lawsuit Against Google and Domain Parkers Gets the Green Light
Sarah Bird

Class Action Trademark and Anti-Cybersquatting Lawsuit Against Google and Domain Parkers Gets the Green Light

Vulcan Golf v. Google et al. is an important case because it's the first time (as far as I know) that trademark owners have tried to hold Google liable for domain-related conduct. Plaintiffs are taking what they learned in the keyword advertising context and applying it to domaining. Further, because the case is potentially a class action, there are mega bucks on the line. Think about it: anyone who's ever had her trademark infringed by a domainer using a parking company and Google Adsense could theoretically sign up to be a plaintiff. The recent ruling paves the way for trademark holders to sue companies who provide advertising services, but neither own or register the offending domain name, to be held liable for trademark infringement and cybersquatting.

SEO-Friendly FLEX Websites
V

SEO-Friendly FLEX Websites

When building a FLEX( Flash ) application that must be available to the user via Internet, always comes the next question : Will the website containing the application be SEO friendly?And the answer is NO. Google and other search engines cannot see inside your FLEX( Flash ) website/application and and index your pages. If SEO is important to you, and it should be important, you...

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Colloquial Copy: When Perfect is Wrong
J

Colloquial Copy: When Perfect is Wrong

My brother, a Long Haul Trucker with a Bachelors Degree in English Literature, happened to be passing through Denver Friday and dropped by for a visit. "Any reason for a home cooked hot meal and a sleep in a room not equipped with shock absorbers," I would chide. Late Friday night we were discussing the economy and the like, as fuel costs have affected his business rather drast...

Pulling a Fast One: A Clever Internet Marketer Is Trying to Trademark &quot;SEO&quot;
Sarah Bird

Pulling a Fast One: A Clever Internet Marketer Is Trying to Trademark "SEO"

May It Please the Mozzers, I was working on trademarking some SEOmoz marks the other day, when I noticed that someone is trying to register the trademark "SEO." I was shocked. Apparently, the guy who's doing this has managaged to get all the way to the publication stage of the registration process. That means he has met a preliminary review by a trademark attorney. Now the...

Whiteboard Friday - Tracking Non-Traditional Conversions
Scott Willoughby

Whiteboard Friday - Tracking Non-Traditional Conversions

This week Rand discusses some non-sale conversions you might find on your site--things like RSS feed subscribers, email newsletter sign ups, views of the pricing/services page, etc.--but you might not be tracking. While these actions might not result in direct sales, they can often indicate what's working and not working in your marketing strategy. Start paying attention to these no...