The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
This week Rand discusses some non-sale conversions you might find on your site--things like RSS feed subscribers, email newsletter sign ups, views of the pricing/services page, etc.--but you might not be tracking. While these actions might not result in direct sales, they can often indicate what's working and not working in your marketing strategy. Start paying attention to these no...
At any given time, our Q&A section usually features a question or two about image optimisation. People want to know why their images haven't been indexed or aren't appearing for their key terms, even after they have added keywords to every imaginable attribute. Appropriate anchor text, nearby-keywords and relevant surrounding content doesn't seem to have made a difference. The images don't sho...
I wanted to try an experiment tonight and leverage a bit of the terrific community vibe and willingness to share we've got here at SEOmoz. In the comments below, share your top 3 most bizarre, unique, unconventional or simply unexpected link building tactics. They can be specific, broad or even a little coy. The rest of us will go through and reward with thumbs up depending on how ...
In an earlier post I had mentioned that I started reading Web Design for ROI by Lance Loveday and Sandra Niehaus (check out their website for more information on the book). Today I thought I'd share some tidbits from chapter 3, Managing for ROI. ...
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Ever since SEOmoz took venture capital investment last fall, I've been reading a lot of blogs and sites geared towards the startup world. Even though we've been around for 5 years (and Gillian and I have been doing web marketing for 10), I still think of us very much like a startup - we've grown from 3 people 3 years ago to 14 people today and we're worrying about things like burn rate, product...
You’ve worked hard to prevent any duplicate content on your website. No copy-paste on your copy, no two url’s returning the exact same webpage due to incorrect usage of mod_rewrite and so on. But then, a couple days after the big launch, Google starts getting cluttered with dozens of references to your website, which harms your rankings. All due to an incorrect and insecure alternat...
My goal is to present a checklist of legal issues and trends surrounding affiliate marketing. I hope this will be interesting to both merchants and marketers. Affiliate marketing has unfortunately gained a bad reputation for being particularly high risk. While the industry is unlikely to ever be risk-free, it is possible to manage your risk by (1) investigating your prospective marketing partner; (2) using and maintaining a tight legal contract that allocates the risk and provides for the appropriate indemnifications, and (3) keeping informed about the current technology, marketing strategies, and regulatory climate. Without further ado, let's take a look at risk identification and management for merchants and affiliate marketers.
High quality directory link building may seem dreary and time-consuming, but it's still one of the best methods to build credibility with the search engines (remember the importance of trust distance?). Today, while adding resources to our list of valuable directories, I stumbled across two webpages with valuable insight into the process of link building. Both are from universities, providing ...
"We just can't make the changes you're recommending, so it doesn't pay to keep working with you."After hearing this from a client while I was at SMX West a few weeks ago, I walked over to a bench and punched it so hard that my knuckles started bleeding. The next day, as I went through security in Santa Clara, the TSA folks eyed me suspiciously. They likely thought I...
Stories, news, and other notable items from the past week: Three star links: Four star links: Five star links: ...
We're just not getting any visitors from the search engines... I probably hear that line 30X or more each week - over email, in phone calls, in conversation, on forums, etc. and to tell the truth, it would be really handy to have a resource I could point folks for some self-diagnosis. If only there were some type of medium that I could publish on... one that would be accessible on ...
Starting last night in to this morning, we've been getting reports of people who have recently updated their version of Firefox to the new 2.0.0.1.2 release and now get a blank screen when they come to SEOmoz. We're still working on what the exact issue is with our site and why upgrading Firefox breaks it, ...
I don't watch much television. It's silly really. I bought a big flat screen HDTV DVR OMG WTF television before I could really afford such things and I only regularly watch two shows. Tonight, one of my two shows will go off air for the last time, leaving me with only American Idol, which I encourage you all to link to from now on as American Idle (and al...
I like looking at marketing models – after all – we are SE Marketers. In addition, I find applying traditional marketing models to online marketing isn’t all that hard, and makes for better by management who know nothing about search marketing. Simultaneously, the process inspires a unique insight into ones strategies. This time round, I d...