The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
As the worlds of web design and SEO merge ever closer, we've been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It's terrific news for SEOs who love design and are capable of and passionate about making it part of their repertoire. It's also great for designers who find that as they evolved from Flash designs to machine-readable CSS and separat...
We have a lot of changes going on at SEOmoz (feel free to get excited, we sure are!) and with all of these changes to the site comes the need to focus on tracking. Internally we have spent the last few months redirecting our attention to not only the best practices regarding analytics and data mining, but really pushing ourselves to revisit our analytical processes. You know what we real...
Each time I attend an SEO conference I hear one story over and over. I call it the link building cycle of doom. Apparently I was not the only one who picked-up o...
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As with that other program, the first and most critical step is admitting you actually have a problem. So go ahead. Shout it out loud so your coworkers can hear: “My name is Earl. My conversion rate sucks, and I can't stop sending expensive PPC traffic to my homepage.” Feel better? You should. You just ...
At a small or medium sized company, you might be part of a very small team with responsibility for SEO, or you may the only person - and it might not even be your full time job. In these cases, people often tell me that the greatest struggle is finding time and resources to do link building for their site. Rather than pitching your boss to hire a new team member to assist with SEO and link building, you may have more success (and get more value out of) asking for a little time with members of different teams from different disciplines.
Today, instead of playing in the uber-rare Seattle sunshine, I spent the day polishing off the PRO Training seminar schedule and it looks amazing. I'm excited to see these sessions myself (and I rarely sit through presentations). Check it out for yourself below; if you're inclined and available, we'd love to see you.Oh, and don't wo...
Recently the paid vs. natural link discussion seemed to get some attention (again, sigh…). I couldn’t agree more with Ross, who questions whether paid link equals evil black-hat and organic link equals praiseworthy white-hat SEO equations.
The word “ninja” gets uttered a lot here in the Distilled office. As an outsider, I don’t know - perhaps they all have fly-by-night jobs where they go out, chasing baddies and saving the world... or it simply means being kick-ass awesome at doing SEO. Whatever, peaking in the “ninjahood” seems the ultimate goal, I mean, look ...
Building a solid foundation in your site architecture using search engine friendly navigation is a founding principle in good search engine optimization, but what does that actually mean, and what recommendations can you make to enhance your clients (or your own) SEO? In this article, we’ll look at a few examples of well coded, search friendly navigation and look at ways to enhance your site architecture for SEO.
Another great post from Jason Cohen popped onto my radar yesterday entitled "Startup Competitive Advantages the Work." As a passionate (OK, maybe obsessed is the right word) startup guy and someone who loves SEO, I couldn't help but want to jump into the fray with ...
How can your company provide the best customer service possible while protecting your brand? Easy, by monitoring the Internet and not let any customer complaints go unanswered. When a customer is not happy with a company, they generally tell their friends about it. With the Internet, it has become a lot easier to spread the word to thousands of other people. Take Twitte...
Search Engine Optimization is a fast-growing field and is quickly being recognized as one of the top ways for companies to ensure a maximum ROI in a reasonable time space. However, like the early days of the web, most companies realize that they need Search Engine Optimization, but do not know how to go about obtaining a strong, dedicated team to drive organic traffic. So what...
Google has found an intelligent way to arrange the results for a search query. But an interesting question is where we can find that intelligence. A lot of people conducted research into the indexing process and even more tested ranking factors on their weight, but we wondered how smart Googlebot itself is. To make a start we took some statements and com...