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SEO Industry Survey Results Released

SEO Industry Survey Results Released

We've been working pretty hard on pulling together the numbers from the roughly 2700 responses to the SEO Industry Survey, graphing the results, and writing up some thoughts in an article on the SEO Industry Survey. Being the new guy at SEOmoz, the gang thought it would be a good idea for me to pull myself out ...

Copyright: Sample Forms and Strategies for Registering your Online Content
Sarah Bird

Copyright: Sample Forms and Strategies for Registering your Online Content

I'm going to divide up the registration process into three parts because each application should include three things: (1) The Completed Application; (2) A Sample or Copy of the Work; and (3) the fee. Part One: The Completed Application Applications to register copyright are actually very short and pretty intuitive. Regardless, many people break out into a cold sweat at the thought of completing a copyright application. I have a feeling the paper part is what holds most people back. Because "seeing is believing," I am sharing with you the copyright applications I have created to get SEOmoz up to date on its copyright registration.

The True Origin Of Google
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The True Origin Of Google

The year was 1999. Dissatisfied with the difficulty of finding topic relevant information on “the Internet” that he had personally invented only two years earlier, technology industry visionary Al Gore Jr., invents a means of significantly improving the search process with the creation of the world’s first “Search Engine”, based on a complex mathematical fo...

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Whiteboard Friday - SEO Agency Insights with Tanya Vaughan
Scott Willoughby

Whiteboard Friday - SEO Agency Insights with Tanya Vaughan

This week Rand interviews Tanya Vaughan, Global SEO Manager for Hewlett-Packard. As the head of SEO services and programs for such a large company, Tanya frequently works with outside SEO agencies to contract out services. She opens up to Rand about some of the most important things she looks for when sourcing an agency. This is valuable stuff to consider for both in-house folks who work with agen...

Roundup Thursday for the Week of 3/16/08
Rebecca Kelley

Roundup Thursday for the Week of 3/16/08

Sorry this roundup is delayed. I had the damn thing about 60% completed earlier today, but then Mel brought in a pig full of beer, which we proceeded to drink during lunch. A couple of glasses later, I returned to my desk and inadvertently hit whichever combination of keys on my keyboard is the equivalent to the "Back" button on my browser, thus losing my post. After work, I went to the ...

Use 'What Googlebot Sees' to Find Scrapers
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Use 'What Googlebot Sees' to Find Scrapers

Most of you are aware I recently took a position at Tribune as their in-house SEO Manager.One of the first things I did was get a current state of the union. After working through the issues of verification for the dozens of sites (another post, perhaps), I realized that 'What Googlebot Sees' for a handful o...

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Yo SMX, Where My Devs At?
Rebecca Kelley

Yo SMX, Where My Devs At?

Jeff, our CTO and lead developer-with-a-beard, had recently expressed to me his desire to speak at conferences and events. Fantastic! ...except for one problem. There are no developer-centric tracks at any SEO conferences. SES? Zip. SMX? Zilch. Pubcon has had a smattering of developer-related sessions that were, according to Jeff, weak sauce. SXSW is the only conference to offer developer sessions...

Taking [true knowledge] Out for a Test Drive
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Taking [true knowledge] Out for a Test Drive

I had asked for an account for some time now, but today the email finally reached my inbox. And I was really excited about seeing what all the hype was about [true knowledge]™! Ps: getting really excited to test out a search engine, must mean I'm in the right job... So what is [true knowledge]™?In simple terms,...

FTC Orders ValueClick to Pay 2.9 Million
Sarah Bird

FTC Orders ValueClick to Pay 2.9 Million

The FTC announced today that Valueclick has agreed to pay 2.9 million dollars to settle the charges. This is the largest cash settlement since the inception of the Can-Spam Act in 2003. In addition, Valueclick is barred from future violations of the Can-Spam Act. It must also place conspicuous disclaimers indicating that consumers are required to participate and spend money on other obligations in order to qualify for "free" promotions. The settlement also requires them to provide a list of the obligations – such as applying for credit cards, purchasing products, or obtaining a car loan – that consumers must incur to qualify for a free product. Valueclick must also put in place strict measures to protect consumer information. Valueclick's compliance with these measure must be monitored by an independent party for 20 years.

Results of Google Experimentation - Only the First Anchor Text Counts
Rand Fishkin

Results of Google Experimentation - Only the First Anchor Text Counts

Before I was inundated with the responsibilities of running a company and managing a few hundred emails a day, I used to spend a lot of time testing theories about how the search engines handled certain elements on a site or page. I'd test the engines to find answers to questions like: Does a keyword perform better or worse if it's higher up in the code of a page? (yep)...