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Did You Mean? - No, I Didn't
Brendan Fullam

Did You Mean? - No, I Didn't

I'm sure we have all seen it, or have had it happen to us. You are doing a search on Google and you get a results page that says "Did you mean, ####" at the top of the page. I firmly believe that this is a helpful tool to many people who are either horrible spellers, or had a momentary "brain-fart"! But what do you do when this affects your own search engine traffic?...

Bait and Switch - A Case Study (of sorts)
Rishi Lakhani

Bait and Switch - A Case Study (of sorts)

Bait and Switch is a well known Link building strategy, which in my opinion works well with a viral campaign. In most cases its used for sites that don’t have very appealing content...Because I am inherently lazy, and do not want to particularly bore most of you with what this tactic is, I will just link to Jane’s prese...

Is Google Making Site Search Redundant?
Pete Watson-Wailes

Is Google Making Site Search Redundant?

So here's an interesting thought... You're Google. You have every page on everyone's site in the world (or near as makes no odds) indexed. What more can you do with that information?Well, how about providing a search function for that person's site. Looks like that's what the big G is thinking at the moment at any rate. Have a look at the following examples, and see w...

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Twitter Begrudgingly Revisted
Jane Copland

Twitter Begrudgingly Revisted

Caught during a moment of extreme moral ineptitude on Saturday, I did the unthinkable. I signed up to Twitter. I felt like a fourteen seventeen year old who's been thinking about sneaking into the parents' booze cabinet with her friends and finally makes the decision to pick the lock. I felt bad immediately, especially given ...

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Trademark Law and Domain Names: ACPA or UDRP?
Sarah Bird

Trademark Law and Domain Names: ACPA or UDRP?

Today I want to discuss how trademark law plays out in the course of a domain name dispute. We're going to compare and contract the Anti-Cybersquatting Consumer Protection Act with I-CANN's Uniform Domain Name Dispute Resolution Policy. As I see it, there are generally three kinds of domain name disputes. They are as follows: 1. Cybersquatting: You own a trademark and someone without a right to the mark is exploiting your mark in bad faith. 2. Two trademark holders, one domain name: You own a trademark, but someone else owns the same mark too and there is only one domain name. 3. No one owns the trademark, but everybody wants the brand: Not all domain names are trademark protected, but people inappropriately attempt to use trademark law to resolve domain name issues. While discussing each prototypical domain name dispute, we will also discover the different statutes and dispute resolution procedures available in domain name disputes.

SEO SWOT Analysis -- Revisiting Marketing Models
Rishi Lakhani

SEO SWOT Analysis -- Revisiting Marketing Models

I work with mostly small independent sites with little or next to nothing budgets and help them turn things around if possible. My biggest success story was a client who had 1 or 2 patients a week through word of mouth, and then grew to an average of 50 referrals through online marketing monthly, as well as a huge established practice. I cant take all the credit – he worked hard at...