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SEO and Web Development were once thought off as two separate tasks, recently there has been a lot of talk that suggests that both developers and SEO’s need to communicate better. I myself work in the SEO industry but I am also a developer so when developing websites I know exactly what needs to be done and how to do it. The talking point among SEO’s at the moment seems to be...
We have all been there once or twice, maybe a few more than that even. You just launched a site or a project, and a few days pass, you login to analytics and webmaster tools to see how things are going. Nothing is there. WAIT. What?!?!?!
We recently posted correlation statistics on our blog. As we will continue to make similar statistics available, I'll discuss why correlations are interesting and refute the math behind recent criticisms.
WARNING! This week's video is pure evil! If you are faint of heart, easily disturbed, care for small children, terrified of slugs, curious about magnets, or fond of licorice, TURN BACK NOW! This video provides actual evidence that the diabolic...
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In 2010, Matt Cutts has released over 70 Webmaster Help videos, I watched them all, so you don't have to (although you probably should).
The economy, while showing signs of not deteriorating further, is also not as robust as we would like it to be. But smart businesses all over the world have managed to stay afloat by cutting down on their expenses considerably through some pretty innovative strategies. It is no surprise that such cost cutting innovations came to fore only during one of the worst patches o...
You know the client. The one that really needs your help. The one that gets pumped when you explain how keywords work. The one that has an image file for a site. Or maybe the one that insists that if they copy their competitor’s title tags word-for-word, they’ll do better in search results (I had a product manager mak...
Many of our keen members observed that late last week, Linkscape's index updated (this is actually our 27th index update since starting the project in 2008). This means new link data in Open Site Explorer and Linkscape Classic, as well as new metric data via the mozbar and in ...
Today, I am proud to announce the new and improved Beginner's Guide to SEO. This free tutorial covers everything you need to know to get started improving your search engine rankings in the major search engines. Put simply, this is the resource I would have kicked a fool in order to get my hands on when I was f...
I've been having a similar conversation with a number of folks from the world of search that's interesting enough as to deserve some transparency and discussion. It centers around the idea of the web's link graph and how it operates to power the rankings of relevant results in the major search engines. If we follow this brief timeline, you'll see what I'm getting at:1993 - 2...
At the end of last year the website I work on, LocateTV, moved into the cloud with Amazon Web Services (AWS) to take advantage of increase flexibility and reduced running costs. A while after we switched I found that Googlebot was crawling the site almost twice as much as it used to. Looking into it some more I found that Google had been crawling the site f...
Hey there folks! Today's post is a hands-on walkthrough of some of the decision making used when choosing the keyphrases to target. Producing a list of the most important terms in an industry is nice, but actually choosing the right keyphrases is essential. The post was largely created in response to a question submitted by Kien in the comments of my last post.
The avalanche-like flow of special guest Whiteboard Fridays continues this week with another installment featuring our beloved London SEO expert, Richard Baxter (anchor text, y'all). Last week Richard helped us all learn how to get our fresh content indexed lic...
First off, just to clarify, this post is a discussion about white-labeling your e-commerce business in a number of ways and the possible SEO ramifications of this, rather than white-labeling SEO services. What's all this white-labeling stuff then? A white-labeling is a site which sells your products directly but under a different domain, brand...