The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Earlier this year, Danny Sullivan of Third Door Media asked me if SEOmoz could put together some data comparing ranking elements of Google against those of Bing to help illustrate the potential biases SEOs might face when optimizing for the two engines. Today at SMX, I presented the following data, compiled by our own Ben Hendrickson with help from the entire SEO...
RewriteRule can do 301 redirects, and also URL rewriting (invisible to the user or Googlebot), all dependent on a couple of tiny, much-misunderstood little flags.
Adwords for the Uninitiated and the Opportunities Tab Hiring a search engine marketing professional can be expensive but it could be a lot cheaper than using Google's "Free" advice. Towards the backend of 2009 Google introduced the Opportunities tabs to Google Adwords Accounts. This gives Adwords advertisers &l...
The Unconvertibles There's a tactic that I've recently seen used in a few very different industries; I wanted to share this with you, as it's something definitely worth considering for your site and your business.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
For the last year and a half I have been living abroad in Malta, and within a few months I started getting into learning about blogging and making money online and of course stumbled into SEO. Literally within days, SEO was all I could think about. Now it seem like I'm on a journey to great things and I wanted to share with you some of the things I have done to kick start my learning process....
Content, content, content...everybody wants it, everybody needs it, and you're great at creating it, but maybe nobody's reading it. Since that brainy brain of yours is already pumping this stuff out, how can you leverage your great content to get some quick and easy links? ...
If you have an offline advertising budget, you can increase your rankings by leveraging a user’s search history. You don’t even need a budget to accomplish this, what you need is a channel to communicate with potential customers and capture their attention long enough to tell them what to do. You can use anything at your disposal, from a TV ad to your ...
A typical SEO site audit takes me around 50 hours to complete. If it is a small site (<1000 pages), I am working efficiently, and the client hasn't requested a lot of extra pieces, this estimate can come in as low as 35 hours. If the site is large and has a lot of issues to document, the time investment inches closer to 70 hours. At SEOmoz, we usually asked for a project time-line of...
This is the ultimate showdown. Well, not really, but let me suspend reality for a minute or 20 as I put these ‘official’ keyword research tools up to the test. The purpose of this post is to try to gain a better understanding of which keyword tools to use and what to expect from them. After all, we all want to be able to effectively pick the ‘right’ keywor...
There's no shortage of posts and tutorials built around setting up a monitoring dashboard. Everyone has a favorite. Mine is from Marty Wientraub from Aim Clear (see How to Build a Reputation Monitoring Dashboard). There are new services that spring up every few months about...
Conversion rate optmization - the practice of improving the quantity of visitors who take a desired action on your site - has been a hot topic this year. There's both an art and a science to the process of turning browsers into buyers and drive-by readers into email subscribers, Facebook fans and Twitter followers. In my opinion, no marketer should be engaging in this work without having read R...
The .htaccess file on mod_rewrite enabled servers (usually Unix-based but sometimes decent Windows hosts) can be an SEOs dream (and sometimes nightmare). The small file that should be found in the root folder is what you will use to fix a lot of the crawling errors with rewrites and redirects. On small, static sites, they can even be used to create more usable, pretty URLs. An introduct...
Sometimes, the page you're trying to rank - the one that visitors will find relevant and useful to their query - isn't the page the engines have chosen to place first. When this happens, it can be a frustrating experience trying to determine what course of action to take. In this blog post, I'll walk through five potential solutions, as well as talk about some of the root causes of this problem.
My mother used to scold me for misusing my toys, playing with my food and for having a bit too much energy. She was well within her rights, as I was a bit of a handful, but at the moment one particular phrase really sticks out in my mind “Is that what that was made for Sam? Use it the right way, please.” Whether I was riding down the stairs in a sleepin...