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Since my background is more in web development and I've gotten into SEO only recently this is my first post here. I hope you find a use for it and please feel free to make any suggestions/comments. More development around the SEOmoz API is good for everyone so I'm sharing my first experience in developing a tool utilizing the great information provided by the API. To implement this yo...
As some of you likely noticed, Linkscape's index updated today with fresh data crawled over the past 30 days. Rather than simply provide the usual index update statistics, we thought it would be fun to do some whiteboard diagrams of how we make a Linkscape update happen here at the mozplex. We also felt guilty because our camera ate tonight's WB Friday (but Scott's working hard to get it u...
Most of you probably remember the article about changes in PageRank algorithm connected to rel=nofollow attribute and Rand's new ideas about PageRank Sculpting. Today I want to show you a new mechanism that is a bit better at controling the flow of PageRank within our pages than rel=nofollow and other well known methods. In This post I will show You how to remove links from GoogleBot Eyes.
As you may have heard, SEOmoz has moved offices (woo hoo!). So we thought it would be nice to take you on a tour of our new digs. We're quite proud that we outgrew the old space and needed a bigger place. Pleas follow along as I take you on a tour of the new office. First, as you first step out of the elevator you may think, "Wow, this really is a cool space." But then...
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When working with prospective clients, we often talk with them about the many long-tail or related keywords that they may show up for, in addition to the primary keyword, as we optimize their website structure, increase their content, and improve their link profile. At OrangeSoda, we refer to this as the "halo effect," but it is also referred to as the umbrella effect, keyword as...
As recently as a month ago I was a victim of a state of mind I call Analytics Dismissal Disorder. This mindset is common after hearing about the importance of analytics, installing the tracking code and then getting overwhelmed by all of the graphs and scary numbers. When I suffered from analytics dismissal disorder (which my doctors called A.D.D. for short), I knew Google Analytics wa...
Will Critchlow recently did a post detailing how to create a tool with Google Alerts, App Engine, and a bit of Python to help discover some new link opportunities. I wanted to follow up with another way to achieve almost the same thing, but in a different way that's a little b...
Let me start by asking you this. What makes your site: Different? Remarkable? In competitive landscapes these are very important – no – absolutely necessary questions to ask yourself. Now that we’ve gone through ...
This post will explain in detail the procedure of moving a website to a new domain, and what to do to restore as many SERPs as possible. It is written after I've just moved my website, so we can call it a case study. But before I get into all the details, some background info. My website is a free blog with ideas and techniques on how to do SEO (just like SeoMoz, just smaller :D ) in Sl...
Howdy mozzers. Since a lot of people in the search space are geeks, it naturally follows that there are plenty of single SEO guys and gals. Therefore this post is for you. (Note: there are actually some good SEO tips scattered in the post too so even if you're not single you might want to read on!). Disclaimer: I'm going to reference OKCupid through...
Rand's presentation from eMetrics London on analytics and metrics for SEO. Includes the embedded slide deck and a description of the topics covered.
During December 2009 and January 2010 many of you participated in an 18-question survey that Jeff Noethen and I produced to address the job landscape for web workers. We had over 600 responses from around the world, 460 from US, UK and Canada. Here are some of things we found. ...
Link building sucks. You know it, I know it, everyone knows it. It can be slow, tedious, and exhausting. It's also one of the most crucial aspects of complete search engine optimization. So what do you do when faced with the intimidating challenge of building links? Once upon a time, you could've just submitted your site to a few hundred cheap directories (or a few thousand like so ...
Rand’s whiteboard Friday post on flat architecture was both interesting and relevant as I recently launched a new web directory based on a flat architecture. I’ve always admired the simplicity of Craigslist and wondered why web directories predominately favor ca...