The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
First off, we need to begin with the usual disclaimers and warnings -- not that they are necessarily necessary -- but just in case ... your mileage may vary, no claims made, use at own risk, don't try this at home, performed on a closed track with professional driver, and so on. And please note that these ideas are strictly conceptual, at least that I'm aware, and have not been te...
I don‘t know if you‘ve had the subject of purple cows on the moz before, but here you are.I guess I should start with explaining what I mean by „purple cows“. Those of you who are familiar with the work of Seth Godin can continue to next chapter. If you‘re not familiar with his work, I highly recomme...
The Question: I'm starting a new site and have no idea what I should do for software. Do I need to use a content management system, and if so, should I build my own or use someone else's? The Answer: It depends... I want to try taking a new tact with this blog post and give some direction about how to approach this issue. There's no way to tack...
I invited Mr. Thomas B. Duffy, one of RipOff Report's attorneys to contact me with any corrections, feedback, documents, or missed cases that he thought might be helpful. I am very grateful to him for taking me up on my offer and contacting me last week. The phone call lasted for more than an hour. For today's Legal Monday, I want to summarize five of Mr. Duffy's responses.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Stories, news, and other notable items from the past week: Three star links: Four star links: Five star links: YOUmoz entries: Updating Site = Lost Rankings? Agco asks the moz community if upda...
This week, Rand takes it back to basics and discusses how search engines deal with the COLOSSAL amounts of data they have to sift through for every single search query. Sometimes it's actually quite helpful to step back and remember how everything works. And just because I like to keep it real (it's how I roll), an old friend mak...
Having bounced around the SEO industry for the past few years, I’ve managed to keep a record of (what I consider to be) useful information when it comes to dealing with SEO client’s. When I was an SEO consultant I used this information to create a personalized SEO contract for my business. With all the hoopla out there about SEO’s being snakes, deadbeats etc, I figured now wou...
For the past couple weeks, I've been chatting over email with the folks at Compete.com about their web popularity reporting & analytics tools. Luckily enough, Jeremy Crane, the Director of Search & Online Media for Compete, agreed to an interview. Below, you can learn a lot more about how Compete gathers data, where...
If you've ever had a small to medium sized website have an incredibly popular outing at Digg, the following story is probably quite familiar. Many months later - seven, in this case - the referrals from Digg, whilst having dwindled to very few, keep rolling in on a somewhat regular basis. You didn't think much of it, because you'd become accustomed to seeing that page or those pages get Digg, Stum...
For SEM Tuesday I'm cheating a little and talking about forms and usability; however, if you have a sign up form or some sort of registration on your landing pages, this is sound advice that ties in well. In an attempt to be hardcore in 2008, I decided, at Christine's insistence, to sign up for the New Balance Half I...
This is condensed from various sources, including especially Jakob Nielsen's articles on Writing for the Web.Why do you need to know how to write, for SEO?If you spend time writing any of the following:Page titles (the <title> tag)Page descriptions ...
In honor of today's holiday, I thought I'd change up the subject and talk a little bit about leadership in a small business startup. This is a subject that I don't have nearly the authority or experience to speak about in the same way as SEO. After all, I've worked on dozens of successful search marketing projects, but only one startup - ...
So I was eating at Del Taco and... I LOVE Del Taco's $0.99 Chicken Soft Tacos. In fact. I like them SO MUCH that I refer my friends to it. Now the other day I happened to eat 3 of these that did not meet my expectations. Now of course, this is 100% the fault of the franchise (which inspires some other interesting analogies as well.), but It certainly put my mind...
After reading last Sunday's post on seo in pornography, and decided I'd have a bit of fun with it. Whether or not you are willing to promote pornography, there are some absolutely stellar tips hidden away in it's vast, obscure world.Disclaimer: I do not promote pornograp...