The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
A few weeks back, Stephan Spencer authored a post for SearchEngineLand entitled 36 Myths that Won't Die But Need To. I certainly recommend checking out the post, but be warned of some highly contentious comments. The tweets and offline feedback were similarly up-in-arms and it's easy to understand why. ...
For years there was never a reliable way to know for sure what kind of ranking you had overall in Google for any particular keyword due to all the data centers. For a few years now, Google's webmaster tools would display ranking data for your top 100 keywords in the Top Search Queries area. However, ...
Tips tricks and tools I use to get things done effectively and efficiently and lessons you can learn that apply in your day-to-day work and people management.
It's an exciting day at SEOmoz - Linkscape's index has updated with fresh data crawled in the past 30 days. This update also gives us a chance to show off lots of interesting data points around the web's usage of search-specific tags and directives. Let's dive in!
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Maybe it is because here in Europe we are living the final of the most important football leagues and nothing is really decided about which team will win. Maybe because I a...
Links. We all need 'em, we all love 'em, but they don't always do what we want 'em to accomplish. In this week's Whiteboard Friday, we'll look at the four different types of links you may need to focus on depending on your needs....
I’ve had a tough week, early meetings, late finishes and worst of all some prime content didn’t do as well as I hoped. I’ve been working with a client last week before to create some really quality (and hopefully link worthy) content. We used our usual methods of content promotion but we just didn’t get ...
If you’ve labored through building out categorized keyword lists in Step 2, you’ve done a lot of the grueling work for your SEO strategy. Give yourself a pat on the back (or more realistically, go get yourself a beer. I’ll be right here when you get back). You should als...
Low-quality links are like one-night stands – they're easy to find and may be fun for a while, but you can't expect to build anything lasting out of them. Real link-love takes a long-term view and a commitment that too many website owners seem unwilling to make. I want to tell you a story to try to convince you that building strong, natural links is worth the effort. This is a sto...
As an SEO, it’s easy to get lost in a world of rankings and ranking factors when we really just want quality traffic. And the reason we get lost in rankings and ranking factors is because Google (and other major search engines) make it extremely easy to track and measure the ROI that they offer. Conversely, sites like YouTube, Facebook and Twitter, have arguably suffered by not providing ...
I spoke this afternoon at the Web 2.0 Expo in San Francisco to a room full of curious marketers & site owners. After the session, there was a lot of requests for the slide deck and thus I've shared it below. ...
This is my first attempt at a YouMoz post. I decided that given my background it would be a good idea to write about something I know – statistics. We are all familiar in the SEO world with statistics. We use averages, trends and split test results to make recommendations, justify oursel...
User Generated Content pretty much rules the web these days. If a website isn't including comments, blogs, reviews, thumbs up or polls then frankly it might as well be a book instead of a website. Lame. So this post is all about how to squeeze the most SEO benefit out of your user generated content. Remember folks that even if you don't have "classical" user generated content t...
Right! First of all, if you're actually reading this then Yes! I made it!! My first post on YOUmoz (hopefully, first of many...). Now that's out of the way, let’s get down to business. First of all, let me introduce myself. Hi, my name is Juliana Omo...