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May It Please the Mozzers, Last week, there were several excellent posts elucidating the many ways RipOff Report violates Google's Terms of Service, and yet manages to stay on top of the Google search results pages. Rand, ...
I'm currently working on re-authoring and re-building the Beginner's Guide to Search Engine Optimization, section by section. You can read more about this project here. Why Canonical Versions of Content are Critical to SEO ...
Tonight I wanted to look at one of the least-discussed, but most popular set of tools on the web - the browser toolbar. Although toolbars have been around since the mid-1990's, their most dominant era (from the late '90's-early 2000's) could be interpreted as being. I'm not convinced. Obviously, web developers and Internet marketers of all stripes are still heavily invested in toolbar u...
Hey Gang, This week we've got a special guest in Whiteboard Studios, Ian Lurie of Portent Interactive. Ian and Rand discuss the marketing tactic of creating "personas." If you've ever seen "Shaun of the Dead" (and if you haven't, you should), you'll remember the scene where Shaun and Ed are sitting in the p...
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Stories, news, and other notable items from the past week: Three star links: David LaFerney (aka DrDave) wrote a post about on page SEO for WordPress. It's a nice, simple, handy guide on what fact...
<p>The Robots Exclusion Protocol (REP) is a conglomerate of standards that regulate Web robot behavior and search engine indexing. Despite the "Exclusion" in its name, the REP covers mechanisms for inclusion too. The REP consists of</p><ol><li>The original REP from <a href="http://www.robotstxt.org/orig.html">1994</a>, extended <a href=&qu...
In recent years, the once-common weblog or online journal has morphed into the ubiquitous blog. However, this transition led to some changes - the new terminology somehow allowed anyone to start news publication from their breakfast table. Blogging gives Joe Public the chance to jump on news before any larger entity has the chance to aggressively p...
http://www.seomoz.org/blog/the-internet-the-ultimate-focus-group...
When the Internet began to usurp more traditional forms of communication, I remember hearing quite a number of discussions about how dangerous letter-writing had suddenly become....
One of the most interesting stories to catch my eyes in the last few months was this exposé from Chris Bennet at 97th Floor - Google, Your Honeymoon with Rip Off Report Has to Stop. Looking through Chris' detailed research into the practices of the website and perusing so...
While this is not meant to count as our weekly social media post (Wasabi Wednesday, if you will), I'm pleased to set free our newest directory. Added to our Premium Content, the Social Directory is lists social media sites that can help you accomplish one of three things: allow direct outbound links, provide profiles that rank well in search engines, or serve as great places to promote link-worthy...
Consider one of the most compelling and confusing parts of online economies -- once someone finds your website, what exactly will they choose to do with it? With a little clever planning the answer is: whatever you want them to.Let's say you've have visitors flocking to your website. They're looking everywhere, at all your pages. Now what? You need to create a clear Action Pa...
Here at SEOmoz, we're usually talking about how to make your content more visible to the search engines. Today, we're taking a different direction. It may seem unusual, but there are plenty of times when content on your website needs to be protected from search indexing and caching. Why? Many reasons: Privacy Duplicate Content Issues Keyword Cann...
Aditya Mahesh from BlogOnExpo, an online blogging & web conference done through video and podcasts, asked us to contribute a segment on social media. Last week, Scott and I took nearly an hour of filming time (and Scott contributed many hours of editing) to create a 15 minute long presentation on the principles of social media marketing: ...