The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Earlier this week Facebook announced its 'Open Graph' at F8. There was all sorts of hubbub (much of it the bye-product of well-orchestrated buzz) about Facebook finally making strides to kill Google's dominance of the web. So should you hangup your white hat, your black hat, your grey hat, and trade it all in for a blue hat? Much as we love Facebook, the answer, dear reader, is no: ...
When it comes to marketing your brand online there is just so much to do. We spend our days researching, creating, implementing, and then measuring the success of our efforts. There are dozens of channels to participate in, and obviously thousands of ways to go about marketing your brand, but however you slice it—online marketing comes down to introducing ne...
It’s going to happen – Google will start interpreting the social link graphs to influence their organic search results. In my opinion, the following is a strong look into how Google will begin interpreting social media. I came to this conclusion based on current and historical algorithm tendencies and, based on that, how it can rationally be applied to social media. ...
Last November, I authored a popular post on SEOmoz detailing 15 SEO Problems and the Tools to Solve Them. It focused on a number of free tools and SEOmoz PRO tools. Today, I'm finishing up that project with a stab at another set of thorny issues that continually confound SEOs and how some new ...
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Measuring the frequency of Googlebot visits on following listing pages Some time ago we have conducted a research concerning indexation of subsequent listing pages. It was proved that the farther from the main category page (first page of the listing), the less chance that the page...
Having spent some time looking into keywords on customer and competitor sites, I decided there must be an easier way of collecting and viewing the data? Checking for keywords in page titles, headers, anchor text, image file names, etc can be quite time consuming. I started to think about how useful it would be to have a tool which would crawl a site and t...
I've been working hard over the last few months on a new keyword tool. Another keyword tool?! I'm afraid so :) I've called it Keyword Eye (this explains the lame title on my post). Whilst not providing any additional data that the Google search based keyword tool gives us already, I've interpreted and visualise...
Let's start by asking one of the most important questions in conversion rate optimization (CRO): A good question In this article, you’ll get: A clear and defined process for CRO Checklists to print and check off a...
Lets say you have a situation such as this one. A customer comes from a web site or search engine, leaves and then comes back from a different site or keyword search. How do you determine the original referral source? With a tool we have been using for the past several ...
There are a variety of tools and techniques recommended for SEO keyword research, from the free to the expensive, from the well known to those that are almost kept a secret. However, There's one source of keyword ideas which is often overlooked: the customers (and potential customers) served on a daily basis.
In high school popularity can seem vitally important. The attention, the parties, the good life. With the benefit of hindsight and a few years of maturity, I've realized even the popular kids (I wasn't one of them) had other issues to deal with -- homework, parents, etc. In other words, it was only one part of the equation. The same is true on the world wide web. Of course, ...
Anyone who's been in internet marketing long knows the feeling: you go to check your rankings one day and something's different. Your pulse quickens, a cold sweat spreads across your brow, your eyes widen...they're gone. Your precious rankings are gone! Where did they go? What happened? Penalties. They can bring the strongest of us to tears. But sometimes we can be too quick to blame a ...
I am very excited to announce that we have just put the finishing touches on our second SEO Industry Survey! We ran our first industry survey in 2008, and learned and shared a lot about the SEO community. This survey follows up on a lot of questions we asked last time, but includes a greater focus on other areas of organic...
I've been an SEO for a long while - nearly 8 years. In all that time, I still haven't been able to wean myself off the intoxicating drug dealt out by the Google toolbar - that "little green fairy dust" called PageRank. Intellectually, I know its flawed in lots of ways, but so many people in our field (and in the broader webmaster/marketing community) still talk about...